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Reading: Jesse Jackson’s huge legacy consists of serving to popularize ‘African American’ identification | Fortune
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Asolica > Blog > Business > Jesse Jackson’s huge legacy consists of serving to popularize ‘African American’ identification | Fortune
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Jesse Jackson’s huge legacy consists of serving to popularize ‘African American’ identification | Fortune

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Last updated: February 18, 2026 4:43 pm
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6 hours ago
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Jesse Jackson’s huge legacy consists of serving to popularize ‘African American’ identification | Fortune
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The Rev. Jesse Jackson, who died Tuesday at age 84, helped push for widespread utilization of the time period “African American” as a option to reclaim cultural identification.

The protege of the Rev. Dr. Martin Luther King Jr. joined calls by NAACP members and different motion leaders within the late Nineteen Eighties to interchange “colored” and “blacks” with a time period they thought higher represented the neighborhood’s ancestral roots and introduced a way of dignity.

“To be called African Americans has cultural integrity — it puts us in our proper historical context,” Jackson mentioned on the time. “Every ethnic group in this country has a reference to some base, some historical, cultural base.”

Jackson, a two-time presidential candidate who led the Civil Rights Motion for many years after King’s assassination, had a uncommon neurological dysfunction and died at house in Chicago surrounded by household, his daughter Santita Jackson confirmed Tuesday.

Over his lifetime, Jackson advocated for poor and underrepresented individuals getting voting rights, jobs and academic alternatives, and he amplified requires Black delight. He thought a change in terminology — one which got here from throughout the Black neighborhood itself — would assist increase vanity.

“African American” was utilized by some students lengthy earlier than the push by Jackson and the NAACP, however it didn’t enter the widespread vernacular till the reverend drummed up neighborhood assist. The time period seems as early as 1782 on a title web page to a pamphlet of a sermon “By an African American” printed in Philadelphia, in line with analysis by Yale regulation librarian Fred R. Shapiro.

Jackson took cues from actions in different minority teams that had been additionally pushing to vary how they had been labeled or acknowledged.

Debates had arisen within the Nineties over the phrases “Latino” and “Hispanic.” And Asian Individuals had simply efficiently lobbied the U.S. Census Bureau to get Native Hawaiians and different Pacific Islanders listed for the primary time within the 1990 census. Though the popularization of “African American” got here too late for the census that 12 months, the company did put out steerage that “Black or Negro includes African-Americans.”

Sociologist Walter Allen, who’s Black, referred to as the adoption of the time period “a significant psychological and cultural turning point” in a January 1989 article within the New York Instances.

That got here a month after Jackson convened a gathering of 75 Black teams, together with fraternities, sororities, advocacy organizations and social teams, wherein organizers mentioned there was “overwhelming consensus” in favor of the change. Some college districts in Chicago and Atlanta had been fast to undertake the time period and incorporate it into their curriculum.

Now the phrases “Black” and “African American” are sometimes used interchangeably within the U.S., although “Black” is usually seen as extra inclusive. It’s broader and may embody individuals from Latin America and the Caribbean.

Those that dislike the time period “African American” say it places a modifier on their American identification or suggests a contemporary, private hyperlink to Africa that doesn’t essentially mirror their lived expertise.

___

Related Press reporter Jack Dura contributed to this report.

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