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Asolica > Blog > Marketing > eBay (EBAY): Focus class momentum and a lift to trend recommerce – AlphaStreet Information
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eBay (EBAY): Focus class momentum and a lift to trend recommerce – AlphaStreet Information

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Last updated: February 20, 2026 7:26 pm
Admin
2 hours ago
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eBay (EBAY): Focus class momentum and a lift to trend recommerce – AlphaStreet Information
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Shares of eBay Inc. (NASDAQ: EBAY) had been up 4% on Friday. The inventory has gained 9% prior to now three months. The ecommerce chief ended fiscal yr 2025 on a robust notice with double-digit progress in gross sales and earnings for the fourth quarter. The corporate continues to see sturdy efficiency from its focus classes and it’s broadening its footprint within the trend recommerce area with the acquisition of Depop.

Contents
  • Income and earnings progress
  • Focus class progress
  • Depop acquisition
  • Outlook

Income and earnings progress

eBay’s revenues elevated 15% year-over-year to $2.96 billion within the fourth quarter of 2025. Income was up 13% on a overseas change (FX)-neutral foundation. Earnings per share from persevering with operations, on an adjusted foundation, rose 13% to $1.41.

Focus class progress

Within the fourth quarter, eBay noticed gross merchandise quantity develop 8% YoY on an FX-neutral foundation to $21.2 billion. The corporate’s focus classes, led by collectibles, P&A, luxurious, refurbished, attire, and sneakers, continued to ship constructive progress, with complete focus class GMV up over 16% in This autumn.

Collectibles benefited from positive aspects in buying and selling playing cards in addition to cash, motion figures, and comics. Motors, Elements & Equipment, or P&A, is gaining from a pattern the place customers are opting to restore relatively than change their automobiles. Vogue is one other class that’s seeing sturdy progress, led by luxurious and pre-loved attire.

In This autumn, eBay noticed sturdy progress in US GMV, which was up 19%, helped by energy in collectibles, progress in luxurious and pre-loved attire, and an increase in demand in sure electronics classes. Then again, worldwide GMV fell round 1%, on account of macroeconomic headwinds within the UK and Germany, and a slowdown in cross-border quantity progress on account of US commerce insurance policies.

Depop acquisition

eBay’s choice to accumulate Depop, a number one C2C trend market, from Etsy is anticipated to assist enhance its trend recommerce enterprise. Vogue is a key progress class for eBay with over $10 billion in annual gross merchandise quantity. Depop has a robust buyer base with Gen Z and millennial clients, and at 2025-end, it had 7 million lively consumers and three million lively sellers on its market. This acquisition will assist eBay considerably broaden its presence within the trend class.

Outlook

For the primary quarter of 2026, eBay expects income of $3.00-3.05 billion, which represents an FX-neutral progress of 13-15% YoY. GMV is predicted to be $21.5-21.9 billion, representing an FX-neutral YoY progress of 10-12%. Adjusted EPS is predicted to vary between $1.53-1.59, representing a YoY progress of 12-16%.

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TAGGED:AlphaStreetBoostCategoryEBAYFashionfocusMomentumNewsrecommerce
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