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Asolica > Blog > Marketing > How on earth has the ITV share worth fallen by 75%?
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How on earth has the ITV share worth fallen by 75%?

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Last updated: October 23, 2025 3:35 pm
Admin
3 weeks ago
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How on earth has the ITV share worth fallen by 75%?
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Contents
  • Why did ITV fall?
  • Acquisition goal
  • Shedding relevance
  • Nuance

Picture supply: Getty Photos

After falling 8.6% yesterday (22 October), the ITV (LSE:ITV) share worth is now 75% decrease than 10 years in the past. This got here after the broadcaster’s largest shareholder, Liberty World, offered half its stake for about £135m.

Why did ITV fall?

The share worth fall places ITV at 69p. Provided that that is in direction of a 52-week low, it’s maybe somewhat stunning that Liberty selected now to slash its 10% stake. In spite of everything, it had held it for a decade.

As Dan Coatsworth, head of markets at AJ Bell, factors out: “Investors might be concerned as to why Liberty Global has chosen to sell half of its position at time when the shares were trading close to a six-month low. Many large investors wait for a share price to be high before selling down.”

To be truthful, ITV notes that Liberty had a “beforehand acknowledged intention to divest of non-core property“. So this doesn’t seem like an excessive amount of of a priority.

Acquisition goal

There was hypothesis for years that ITV could possibly be acquired. An inexpensive valuation and the enticing Studios arm — which makes content material for different broadcasters and streamers — give credence to the rumours.

Maybe Liberty’s promoting down will assist pave the way in which for a sale or breakup of ITV. This may unlock some kind of shareholder worth, particularly because the media group is buying and selling at simply eight instances forecast earnings.

Then once more, would somebody need the whole thing or simply the Studios bit? I can’t think about Netflix (NASDAQ:NFLX) could be desirous about linear TV and the ITXVX streaming platform. Presumably, it will simply need Studios and the again catalogue of content material.

However who would need to spend money on the remaining half, if it remained public? With out the Studios unit, I personally wouldn’t have any curiosity in ITV.

Shedding relevance

Netflix is price dwelling on as a result of it’s arguably ITV’s greatest rival now that the FTSE 250 agency has totally embraced streaming.

Again in 2015, Netflix reported income of $6.8bn, with an working revenue of $306m. In the meantime, ITV’s whole exterior income was £2.9bn, with adjusted EBITA (earnings earlier than curiosity, taxes, and amortisation) of £865m. ITV was due to this fact way more worthwhile.

By final 12 months, although, this had completely flipped. Netflix’s working revenue was roughly $10.4bn on income of $39bn. ITV’s exterior income was £3.5bn, however adjusted EBITA was down to only £542m. 

These figures clarify each ITV’s 75% share worth crash and Netflix’s 1,000% rise. Basically, the streaming large has taken viewers from the previous, and I don’t count on this to reverse meaningfully.

Nuance

Having mentioned that, the truth is admittedly extra nuanced as a result of ITV truly distributes content material to Netflix and different international streamers. For instance, Studios made The Satan’s Hour for Amazon Prime Video and Run Away for Netflix.

The rising Studios arm is why I feel ITV inventory might be undervalued. And proper now, buyers are being supplied a well-covered 7.3% dividend yield to sit down tight and look forward to that worth to probably be realised. So revenue buyers may need to take into account the inventory.

For me, although, I favor Netflix inventory. Granted, it trades at a far increased 34 instances subsequent 12 months’s earnings, which provides danger if earnings are available gentle. However the streaming chief’s progress potential — significantly from digital promoting — appears way more enticing.

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