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Asolica > Blog > Marketing > Down 92% in 5 years. Is that this fallen icon a prime inventory to purchase in February?
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Down 92% in 5 years. Is that this fallen icon a prime inventory to purchase in February?

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Last updated: February 8, 2026 7:06 am
Admin
5 days ago
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Down 92% in 5 years. Is that this fallen icon a prime inventory to purchase in February?
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Contents
  • The bane of mismanagement
  • Hope for a comeback?

Picture supply: Getty Photographs

When attempting to find the perfect shares to purchase, traders can usually discover super bargains amongst companies which have fallen from grace. Why? As a result of most traders have already given up and moved on. And consequently, it turns into so much simpler to search out potential bargains.

That brings us to Aston Martin Lagonda (LSE:AML). The luxurious automaker, well-known for making appearances within the James Bond sequence of movies, has had a tough experience the previous few years. And shareholders have needed to endure an excruciating lack of nearly 92%!

To place this into perspective, a £10,000 funding again in February 2021 is now solely price round £800 at the moment. What occurred? And is there hope for a turnaround in 2026?

The bane of mismanagement

Working a luxurious automotive enterprise isn’t any straightforward feat, particularly throughout occasions of upper inflation, elevated rates of interest, and weak client sentiment. However for Aston Martin, these challenges have solely been compounded by operational points alongside a rising debt burden.

But, traders had been looking forward to a 2023 turnaround catalyst within the type of its Valhalla supercar. A lot in order that Aston Martin shares really greater than doubled throughout the primary six months of that yr.

However this momentum was short-lived. Regardless of promising to start out Valhalla deliveries in Q2 2023, the launch was finally delayed by a yr. Then, when 2024 got here knocking, it was delayed as soon as once more. It wouldn’t be till final October earlier than any deliveries had been lastly accomplished.

These steady delays resulted in nearly all of administration’s guarantees being damaged. The corporate by no means delivered on its targets of turning into free money move optimistic, not to mention turning into worthwhile. And, consequently, the agency’s now on its third CEO within the final six years.

With nearly all credibility misplaced, it isn’t stunning that few traders are giving Aston Martin a re-examination. However as beforehand talked about, that is additionally how terrific bargains can typically be created. So is that this secretly a prime inventory to contemplate shopping for proper now?

Hope for a comeback?

Regardless of the horrendous preliminary execution, Valhalla deliveries have lastly begun. And the corporate’s focusing on a complete of 500 models to be shipped this yr.

Whereas optimistic, this goal is achievable. What’s extra, since prospects have already lined up via pre-ordering, the corporate shouldn’t encounter any demand points for this new income stream. And with a price ticket of £850,000, this represents a possible top-line enlargement of £425m.

On the group’s present near-30% gross margin, that might translate right into a gross revenue of round £128m. And if continued cost-cutting efforts assist bolster working margins, a profitable Valhalla manufacturing ramp-up might lastly push the enterprise in the direction of reaching its goal of profitability.

In fact, this all boils all the way down to good execution. And as beforehand mentioned, the agency’s execution monitor document is pretty abysmal.

On the similar time, Ferrari and Lamborghini are additionally busy launching their very own new supercars, ramping up aggressive stress on prospects who could also be bored with ready after an already three-year delay.

So is there any hope for a turnaround? Sure, but it surely comes with some very difficult headwinds.

Personally, I wish to see extra execution progress earlier than contemplating Aston Martin shares for my portfolio. With that in thoughts, I believe there are higher various shares to purchase proper now.

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