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Reading: This 50p penny share may surge 90%, based on one dealer
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Asolica > Blog > Marketing > This 50p penny share may surge 90%, based on one dealer
Marketing

This 50p penny share may surge 90%, based on one dealer

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Last updated: September 15, 2025 11:44 pm
Admin
4 months ago
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This 50p penny share may surge 90%, based on one dealer
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Contents
  • What it does
  • Sound fundamentals
  • Recession dangers
  • My transfer

Picture supply: Getty Photographs

Many UK penny shares look very undervalued immediately within the eyes of Metropolis analysts. And whereas there’s no assure that the small-cap market will quickly stage a surprising turnaround — it’s been out of favour for ages now — there’ll undoubtedly be hidden gems on this house.

One penny inventory that has caught my eye is Pebble Group (LSE:PEBB). Or extra precisely, the 95p worth goal given by analysts at Liberum Capital earlier this month did, as a result of it’s 90% above the present share worth of 50p.

Furthermore, this was a reiteration from July, which means the analysts proceed to be bullish on this inventory.

What it does

The Pebble share worth has fallen round 50% in 5 years, giving the agency a £74m market cap. So we’re a small firm right here. It listed in late 2019 and is down roughly 60% since then.

The corporate operates two companies. Facilisgroup is a digital platform that gives enterprise options for SME promotional product distributors within the US and Canada. In the meantime, Model Addition sells and distributes promotional merchandise and branded merchandise to giant, international firms.

Sound fundamentals

I see a lot of issues to love right here. For starters, this can be a very giant area of interest market. In accordance with the Promoting Specialty Institute (ASI), the US promotional merchandise trade reached a report $26.6bn in gross sales final 12 months, regardless of a troublesome financial backdrop.

Additionally, in contrast to many penny shares, Pebble is usually worthwhile. In 2024, it recorded an working revenue of £6.2m, up from £4.1m in 2020. Subsequent 12 months, the corporate’s earnings per share (EPS) are anticipated to develop 16%.

Based mostly on this forecast, the inventory’s ahead price-to-earnings (P/E) ratio is 11.3. That’s not a selected excessive a number of, particularly after we contemplate that Pebble had a internet money place of £6m in June.

The inventory additionally pays a dividend. At the moment, the forecast yield is 3.5%, and this potential payout is definitely coated by anticipated earnings.

Lastly, the corporate not too long ago confirmed that full-year outcomes are anticipated to be in step with market expectations (round £128m in income and a internet revenue of £6.3m).

CEO Chris Lee stated this outlook was supported by new contract wins at Model Addition and 18 new Companion wins at Facilisgroup. And this was “regardless of a difficult financial backdrop during which advertising budgets are being tightly held“.

Recession dangers

This final remark a couple of difficult market is a fear for me. Tariff uncertainty is fuelling fears of a recession, which isn’t excellent for the promotional merchandise market.

Barclays places the possibility of a US recession at 50/50.

In H1, Pebble’s income dipped 4% to £58.6m, whereas pre-tax revenue fell 10% to £2.6m. Waiting for subsequent 12 months, income is forecast to come back in at about £133m. That’s principally the identical as 2022, indicating that there’s not a lot top-line progress right here.

My transfer

I feel there’s rather a lot to love about Pebble. It has common earnings, stability sheet energy, and a well-covered dividend. It’s a lot larger high quality than most different penny shares, and I feel it may do properly from 50p, particularly if financial uncertainty clears.

Nonetheless, I discover the present price of progress underwhelming. Weighing issues up, I feel there are higher small-cap shares on the market immediately for my very own portfolio. 

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