- Priorities: What’s your massive focus for 2026?
- Pep talks and preparation: How did you inspire your crew initially of the 12 months?
- Worries: What’s holding you up at evening?
- Commerce-offs: What’s one compromise you’ve made this 12 months to achieve a extra strategic purpose?
- Magic metrics: What’s one quantity you’re on the lookout for on the finish of this month to sign it’s been successful?
As a enterprise based in 1939, HP is not any stranger to wartime turbulence and geopolitical volatility. However the current conflicts and their ensuing financial uncertainty pose challenges for each enterprise. On this first installment of a brand new collection, we examine in with Neil Sawyer, HP’s managing director for Northern Europe, on how he’s main his crew by an unsettled interval.
Priorities: What’s your massive focus for 2026?
Navigating our enterprise—in addition to our shoppers—by numerous macroeconomic circumstances. This kind of disturbance can create numerous new alternatives for us, however we additionally must be sure that we handle the established order inside our enterprise.
It’s an fascinating time, know-how is forming an enormous a part of the funding envelope for our prospects, so our second precedence is knowing our prospects’ aims extra as know-how transitions into being their major price.
The third level is ensuring that, from a prioritization perspective, we proceed to diversify our enterprise into longer-term options and services-oriented worth propositions. We’re trying at that from a provide chain perspective, in phrases of the place we produce, but in addition ensuring we ship on the safety standards that lots of our prospects want.
Pep talks and preparation: How did you inspire your crew initially of the 12 months?
I appear to present a motivational speech nearly each day in the meanwhile!
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HP’s rank on Fortune 500
My present pep speak is: ‘HP is a commercial entity and there will always be winners in a market where there is macroeconomic turbulence. We have a very strong proposition that is diverse, that addresses different technology needs, that we can deliver through our partners and to our customers. So, let’s be sure that we’re the winners. Let’s not take a look at the downsides that may current itself. Let’s take a look at the upsides and be sure that we retain and construct on our profitable tradition.’
With regards to this macroeconomic turbulence, it wouldn’t be proper, as a frontrunner, to not acknowledge that there are considerations for individuals, each personally and professionally, and we’ve obtained to be sure that we help our individuals all through that. However we’re an enormous, resilient, numerous enterprise and we must always capitalize on profitable as a result of we all know that know-how decisions are immediately shaping how corporations make investments and how individuals work.
Worries: What’s holding you up at evening?
Properly, I’ve a brand new, six-week-old canine, in order that positively retains me up at evening, questioning what it’s eaten in the present day!
“‘HP is a commercial entity and there will always be winners in a market where there is macroeconomic turbulence…”
Neil Sawyer, HP’s managing director for Northern Europe
On the enterprise aspect, it might be remiss to not acknowledge what is going on by way of the army motion that’s taking place in lots of international locations throughout the Center East. It’s vital for me to take care of our concentrate on how we ship confidence in provide in this time.
We additionally acknowledge that, due to a few of these macroeconomic concerns, a few of our prospects might want to make powerful decisions concerning the know-how that they spend money on, what they’ve invested in in the previous relative to what they’ll spend money on sooner or later. To that finish, I wish to be sure that we proceed to ship the very best degree of buyer satisfaction potential.
We all know that there’s extra turbulence available in the market, not created by the business itself, and we have to navigate that as a producer and a provider. We not solely should be dependable, however we additionally should exhibit stability.
In order that, except for the canine, is the factor that retains me awake at evening, and I’m more than happy to say that we’re making good progress.
Commerce-offs: What’s one compromise you’ve made this 12 months to achieve a extra strategic purpose?
We’re letting go of the best way by which we’ve adopted practices beforehand. A good instance of that is how we reply to our prospects. The place beforehand, now we have labored by our provide chain and had an order e book that’s largely pushed by what our prospects need and want to purchase, now now we have additionally launched the chance to form demand as nicely.
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HP’s rank on Fortune International 500
What we wish to do is ensure that we preserve the very best degree of buyer success, so we’re ensuring that we’re consulting greater than ever earlier than with our prospects round what know-how is accessible and what the alternate options are that may ship the identical resolution, oftentimes in a more cost effective approach.
Magic metrics: What’s one quantity you’re on the lookout for on the finish of this month to sign it’s been successful?
We spend numerous time targeted on our Internet Promoter Rating.
In fact, there are industrial metrics round income, revenue, market share, however these metrics are cared for by the truth that we ship a excessive degree of buyer satisfaction. So, if pushed for only one metric, I might say at all times our internet promoter rating, as a result of it fuels the outcomes that we see within the others.
