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Reading: Warner Bros. formally deems Paramount’s bid ‘superior’ and Netflix withdraws | Fortune
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Asolica > Blog > Business > Warner Bros. formally deems Paramount’s bid ‘superior’ and Netflix withdraws | Fortune
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Warner Bros. formally deems Paramount’s bid ‘superior’ and Netflix withdraws | Fortune

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Last updated: February 26, 2026 11:43 pm
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4 days ago
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Warner Bros. formally deems Paramount’s bid ‘superior’ and Netflix withdraws | Fortune
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Warner Bros. Discovery has formally declared Paramount Skydance’s newest takeover proposal a “superior” supply to its present cope with Netflix, escalating some of the dramatic bidding wars Hollywood has seen in years. The willpower prompted Netflix to withdraw from the bidding, handing the victory to Paramount.

In an announcement Thursday, Warner Bros. Discovery mentioned its board concluded that Paramount’s revised all‑money supply to purchase the complete firm qualifies as a “Company Superior Proposal” below the phrases of its merger settlement with Netflix. The bid values Warner Bros. Discovery at round $111 billion, or $31 a share, up from Paramount’s earlier $30‑per-share proposal and effectively above the economics of Netflix’s $83‑billion pact introduced in December.

Warner Bros. Discovery notified Netflix that Paramount’s supply is now deemed superior, formally triggering a contractual window throughout which Netflix may submit modifications to its deal in an try to reclaim that standing.

Richer value, heavier protections

Paramount’s bid stands out not simply on headline value however on the protections it has provided to reassure Warner Bros. Discovery and its traders. The bundle features a $7 billion reverse termination payment if regulators block the transaction, a dedication to pay Warner Bros. Discovery’s multibillion‑greenback breakup payment owed to Netflix if that settlement is terminated, and a “ticking fee” of 25 cents per share per quarter if closing drags past the autumn.

Paramount has additionally stripped away earlier situations tied to the efficiency of Warner Bros. Discovery’s cable portfolio and pledged to inject further fairness if wanted to fulfill lenders, strikes supposed to cut back execution threat. Backed by David Ellison and a financing bundle combining roughly $45 billion–$46 billion in fairness with greater than $57 billion of debt, the bid represents an aggressive push to grab considered one of Hollywood’s crown jewel studios outright.

Netflix traders had expressed concern concerning the dimension, strategic match, and regulatory overhang of the Warner Bros. Discovery transaction. Seen by the market as a “deal stock,” as S&P International’s Melissa Otto beforehand advised Fortune, Netflix inventory has really been buying and selling up since Paramount raised its bid, as traders cheered the prospect of Netflix shedding the deal and never saddling itself with legacy Hollywood belongings.

Regulatory threat looms massive over Paramount’s supply, structured as a extra conventional studio‑and‑networks consolidation, however it could nonetheless create a media large that rivals Disney and Comcast’s NBCUniversal in scale.

The battle has additionally attracted political consideration, with President Donald Trump at first saying he could be concerned whereas praising Netflix Co-CEO Ted Sarandos as a “fantastic man,” then saying he wouldn’t be concerned, and lately indignant about stray feedback made by former Obama official and Netflix board member Susan Rice. The Ellison household, in the meantime, is reportedly near Trump for the time being, though he insisted in December that he would hate to see his enemies if the Ellisons are to be thought-about his associates.

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