With the luxurious business in turmoil and challenges like tariffs and rising prices dealing with most trend retailers, it hasn’t been straightforward figuring out which manufacturers are resonating with shoppers this yr.
However Lyst’s Q3 2025 Index provides some perspective on the “hottest brands and products” during the last three months. The index, which analyzes shopper conduct from “more than 160 million annual users across thousands of brands and stores,” featured French luxurious retailer Yves Saint Laurent rising on the prime of the listing for the primary time.
In second, third, and fourth place had been Miu Miu, COS, and The Row, respectively. Coach, Prada, and Bottega Veneta adopted carefully, snagging the fifth, sixth, and seventh spots. Rounding out the highest 10 had been Loewe, Ralph Lauren, and Chloé.
Although Kim Kardashian’s Skims ranked decrease at No. 15, the model noticed a 271% YoY improve in demand.
As for Saint Laurent, its iconic Le Idler was a standout amongst buyers trying to find loafers. Different merchandise making waves this season included Havaianas’s flip-flops and COS’s chunky cashmere sweater, each of which landed amongst Lyst’s “hottest products.”
In response to Lyst, the present panorama “rewards clear creative direction and consistent execution.”
“The top brands this quarter reflect what we’re seeing across the Lyst platform: Shoppers want to feel confident in their choices,” Emma McFerran, CEO of Lyst, stated in an announcement. “Customers are shopping with intention, wishlisting versatile pieces that work across seasons, and gravitating towards brands with a clear identity.”
Though the rankings shifted because the earlier quarter, retailers like Saint Laurent, COS, Coach, The Row, and Miu Miu proceed to dominate, remaining within the prime 10 of Lyst’s quarterly index.
“Fashion fans appreciate a clear, consistent vision that is powerfully articulated by a great, recognizable product,” Katy Lubin, VP of name and communications at Lyst, beforehand instructed Retail Brew. “Customers also increasingly care about value, and the inclusion of brands like Coach and COS alongside the luxury players who have dominated the index for years, is a signal of the shifting landscape.”
This report was initially revealed by Retail Brew.
