Yi He, who was named Binance co-CEO on Wednesday, provided blunt recommendation for ladies navigating the company world: drop the soft-skill crutches and construct plain experience.
Talking to reporters in Dubai simply hours after her appointment was introduced at Binance Blockchain Week, Yi He mirrored on what it takes for ladies to achieve male-dominated industries.
Skilled Excellence Over Gender Benefits
Her message minimize in opposition to standard knowledge about leveraging “female” strengths—and resonated with a profession that took her from a rural village in Sichuan province to the highest of the world’s largest crypto alternate.
“The largest barrier for ladies isn’t which business they’re in—it’s the psychological ceiling they set for themselves,” Yi He stated.
She cautioned in opposition to over-relying on perceived gender benefits akin to communication expertise or likability.
“Once you lean on these gentle expertise, folks respect your appeal quite than your experience. That in the end undermines your skilled credibility.”
Her message was unequivocal: in enterprise competitors, being feminine earns no leniency.
“It’s white knife in, purple knife out,” she stated, utilizing a Chinese language idiom for brutal competitors. “No person slows down since you’re a lady. If something, the assaults may be harsher.”
The important thing, she emphasised, is to turn into the best possible in your discipline—whether or not in advertising and marketing, progress, or content material—in order that colleagues and rivals alike respect your skilled functionality above all else.
A Constant Message on Feminine Management
Yi He’s remarks echo views she has expressed earlier than. In a 2023 interview, she urged girls to “overlook your gender” and focus as a substitute on changing into good enterprise leaders. “Don’t deal with the truth that you’re a lady in a person’s world,” she stated. “By no means set a restrict on your self.”
Later that yr, in one other interview, she attributed the underrepresentation of ladies in management to societal expectations that discourage them from pursuing prime positions. “Many ladies don’t communicate out or pursue management positions as a result of they weren’t inspired to take action by their households, colleges, or mates,” she stated on the time.
何一谈女性职业发展：商业竞争中从无“性别让步”可言
2025 年 12 月 3 日，币安联合创始人何一成为新的币安联席 CEO 后，在迪拜举办的 2025 币安区块链周上接受媒体群访，接受 Blockbeats… pic.twitter.com/1utwcYc7tz
— 吴说区块链 (@wublockchain12) December 5, 2025
Her recommendation then, as now, centered on seizing alternatives proactively. “Ladies in tech or different new industries may be bolder and take extra dangers,” she famous. “They are going to by no means know what they will do until they leap into it.”
Twin Management for Binance’s Subsequent Chapter
Yi He’s appointment as co-CEO was introduced by Richard Teng throughout his keynote at Binance Blockchain Week, the place the co-CEOs outlined an formidable roadmap for the alternate. The twin management construction pairs Yi He’s product innovation experience with Teng’s background in regulated monetary markets.
Teng referred to as her promotion “a pure development,” highlighting her function in shaping Binance’s user-first tradition since its 2017 founding. The alternate now approaches 300 million customers and has set a goal of 1 billion.
When requested in regards to the potential affect of the founder and her associate in a long-term relationship, Changpeng Zhao, Yi He drew a transparent line:
“My private life is unbiased from my skilled life. My achievements and capabilities as cofounder are sometimes neglected with my private life in query. Binance has practically 300 million customers who belief us for upholding our core values—taking care of their pursuits, protections, and 1:1 backing for each consumer asset.”
The alternate now approaches 300 million customers and has set a long-term goal of 1 billion. Teng stated Binance goals to turn into a “Tremendous App” bridging centralized and decentralized finance. The corporate can be deepening partnerships with main establishments, together with BlackRock and Franklin Templeton. On the compliance entrance, Binance blocked practically $7 billion in potential scams in 2025. It continues to pursue regulatory approvals worldwide.
The publish Yi He to Ladies: “No One Goes Easy on You in Business” appeared first on BeInCrypto.
