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Reading: With the FTSE 100 down 5%+ traders ought to bear in mind this legendary quote from Warren Buffett
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Asolica > Blog > Marketing > With the FTSE 100 down 5%+ traders ought to bear in mind this legendary quote from Warren Buffett
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With the FTSE 100 down 5%+ traders ought to bear in mind this legendary quote from Warren Buffett

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Last updated: April 4, 2026 8:24 am
Admin
10 hours ago
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With the FTSE 100 down 5%+ traders ought to bear in mind this legendary quote from Warren Buffett
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Contents
  • A profitable technique
  • Actual-world trades
  • Buffett’s focus
  • A inventory to have a look at right this moment

Picture supply: The Motley Idiot

Over the past half century, billionaire investor Warren Buffett has come out with some good recommendation. He actually has a fantastic quote for each side of investing.

One which’s price highlighting within the present market setting is that this basic: “I will tell you how to become rich. Be fearful when others are greedy. Be greedy when others are fearful.”

Right here, he’s saying that the most effective time to purchase shares is when others are promoting.

A profitable technique

Amid all of the geopolitical uncertainty investing has felt difficult, as numerous traders have been promoting. Right here within the UK, the blue-chip FTSE 100 index fell into ‘correction’ territory at one level final month (that means a drop of 10% from its latest highs).

That is the form of setting Buffett loves. All through his profession, he’s typically stepped as much as purchase during times of market weak spot and it has made him some huge cash.

Actual-world trades

For instance, he initially purchased Coca-Cola inventory in 1988 (through his funding firm Berkshire Hathaway), simply after the 1987 market crash. Like many different shares, it offered off closely through the crash, regardless that its enterprise was nonetheless in stable form and its market dominance was unquestionable.

This commerce made him an absolute fortune. Immediately, Berkshire’s place in Coke is price round $30bn.

Extra not too long ago, Berkshire Hathaway purchased again numerous its personal inventory within the first quarter of 2020 (when markets tanked because of the pandemic). When others have been panicking, he noticed worth on provide.

This commerce labored out very effectively too. Over the past six years, Berkshire Hathaway Class A shares have risen about 170%.

Buffett’s focus

It’s price stating that Buffett – who not too long ago stepped down as CEO of Berkshire Hathaway – was very selective when selecting shares to spend money on. He didn’t purchase any previous inventory simply because it was down.

His technique was primarily based round investing in high-quality companies. In the end, he was in search of corporations with sturdy aggressive benefits (or broad financial moats), excessive ranges of profitability, stable steadiness sheets, and good observe information.

A inventory to have a look at right this moment

This firm – which is a bottling firm for Coca-Cola – ticks numerous Buffett packing containers. Not solely is it each very worthwhile and financially sound, but it surely additionally has a fantastic observe document by way of shareholder returns (together with a wonderful dividend development observe document).

By way of the valuation, it appears very cheap to me after the latest pullback. At present, the price-to-earnings (P/E) ratio’s about 16.

Zooming in on the dividend yield, it’s about 3%. So there’s a good degree of revenue on provide.

In fact, there are dangers right here. Geopolitical instability, altering shopper tendencies, and provide chain prices (eg transportation) are some to consider.

Taking a five-year view although, I see numerous potential so I feel it’s price contemplating. Be aware that analysts at Jefferies have a 5,000p worth goal – that’s about 20% above the present share worth.

Simply 1 12 months’s Shares and Shares ISA allowance might generate a £1,900 annual passive revenue. Right here’s how!
Meet the FTSE 250 agency that is averaged 32% annual development since 1982
How on earth have Diageo shares fallen by 56%?
Excessive yields and low costs: why I believe UK shares provide worth you will not discover elsewhere
Expensive IAG shareholders, please brace yourselves for 27 February
TAGGED:BuffettFTSEinvestorslegendaryquoterememberWarren
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