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Asolica > Blog > Marketing > Will UK shares be a secure haven if the AI bubble bursts?
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Will UK shares be a secure haven if the AI bubble bursts?

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Last updated: October 26, 2025 7:08 pm
Admin
4 hours ago
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Will UK shares be a secure haven if the AI bubble bursts?
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Contents
  • Not an opportunity
  • Much less uncovered
  • Go defensive
  • Right here’s what I’m doing

Picture supply: Getty Photographs

Proper now, you may’t transfer for headlines of an AI-induced inventory market bubble and impending crash. However this has acquired me considering: to what extent will UK shares be capable of climate the storm?

Not an opportunity

My preliminary response is that shares on this facet of the pond will seemingly sink in tandem with these within the US. In spite of everything, lots of our greatest corporations — these within the FTSE 100 — generate the vast majority of their cash abroad. So, they’re closely uncovered to lots of the similar variables and cycles as shares elsewhere.

If markets had been to tank, all these issues that an organization depends on would seemingly encounter points, no matter the place on the earth it was based mostly.

We’re speaking demand, financing, and provide chains.

In determined instances, it’s additionally value remembering that buyers and merchants promote what they’ll in an effort to build up money. So, numerous our companies may very well be ‘chucked out with the bathwater’, no matter their high quality.

Much less uncovered

Then again, UK shares may not fare too badly.

Our dwelling market is just not precisely overburdened with tech corporations. Some would argue that this has held the UK again in current instances. Nevertheless it additionally signifies that our companies don’t carry the identical type of speculative valuations which might be seen in, for instance, the US.

If the UK economic system manages to carry its personal and hold inflation and rates of interest regular (that’s an enormous ‘if’), the ache we encounter may be tempered slightly.

Go defensive

A technique for buyers to probably shield themselves can be to think about shopping for stakes in corporations that function in additional defensive sectors.

An instance, at the very least for my part, is client items big Unilever (LSE: NG).

Now, let me be clear: this firm isn’t a magical means of avoiding the hype. The £115bn cap proprietor of manufacturers like Dove, Ben and Jerry’s, and Persil has already built-in AI throughout its advertising, provide chains, recruitment processes, and product growth.

However the factor I like about Unilever is that’s sells comparatively cheap stuff that folks purchase by way of behavior and/or contemplate important. So, even an financial slowdown in all probability received’t affect income to an enormous extent. Apparently, an excellent proportion of this now comes from fast-growing rising markets. Its stability sheet additionally seems in fine condition.

These qualities imply the shares at present change arms at a price-to-earnings (P/E) ratio of 18. However I’m wondering if that may nonetheless be a value value paying for an organization that ought to, in concept, handle to tread water when these round it may be sinking.

Bear in mind — capital preservation is my purpose right here, not huge features.

Right here’s what I’m doing

In the end, all funding entails threat. Nobody actually is aware of if we actually are on the cusp of an enormous crash. Share costs may simply proceed rising.

All a Idiot like me can do is contemplate whether or not I’m already overly uncovered to a selected market, sector, or theme. In that case, I can take acceptable motion now, earlier than issues (probably) get messy.

The perfect portfolio for me is just not the one which makes the best features. It’s the one I’d be comfortable to proceed holding if markets had been to have an absolute tizzy.

Are these 3 beaten-down British worth shares value a re-assessment?
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