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Asolica > Blog > Marketing > Why I offered — not panicked — out of this FTSE 250 inventory
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Why I offered — not panicked — out of this FTSE 250 inventory

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Last updated: January 25, 2026 2:08 pm
Admin
3 weeks ago
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Why I offered — not panicked — out of this FTSE 250 inventory
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Contents
  • What went incorrect?
  • A brand new hope?
  • Classes discovered

Picture supply: Getty Photos

Earlier this week, I offered my complete stake in FTSE 250 retailer WH Smith (LSE:SMWH). The inventory jumped 11% on Monday (19 January) however I took that as my cue to go for the exit. 

A brand new chief is perhaps about to set the corporate on a extra promising path. However my funding thesis has basically modified and I now suppose there are higher alternatives elsewhere in the mean time.

What went incorrect?

I purchased WH Smith shares as a result of I assumed they have been cheaper than they appeared. Particularly, I had the view that the inventory market was underestimating the worth of its journey enterprise.

With £189m in annual buying and selling income and gross sales rising at 10%, I assumed a market worth of £1.4bn was a cut price. However not the whole lot was fairly what it appeared.

Sadly, the corporate wasn’t as worthwhile because it appeared. An accounting irregularity meant it had considerably overstated the income in its North American enterprise at £54m, fairly than £34m.

By the point the investigation concluded, the buying and selling income on this a part of the agency for 2025 got here in at simply £15m. And that basically modified the funding equation from my perspective.

Luckily although, I didn’t panic and promote when the worth was even decrease. However with the inventory pushing increased firstly of the week, I made a decision this was my probability to promote and lower my losses.

A brand new hope?

The rationale the inventory jumped all of the sudden is the corporate’s made an announcement about its new management. Leo Quinn’s going to take over the position of Government Chairman in April.

Traders clearly suppose the appointment’s one and it’s simple to see why. Quinn has a powerful report of turning round struggling companies, together with Balfour Beatty and QinetiQ.

The appointment’s arrange in a approach meaning there’s rather a lot at stake for the brand new chief personally. A big quantity of Quinn’s compensation relies on doubling the share worth inside 5 years.

The plan entails shifting the agency to concentrate on journey retail and getting the North American division again on observe. Strengthening inside controls can be a precedence after the current points.

Along with a 1,887,519 share award, Quinn has introduced his intention to purchase £2m in WH Smith inventory utilizing his personal money. That’s a giant dedication and a powerful assertion of intent.

The share worth pushed increased on Monday as buyers bought a brand new purpose to be optimistic. However the worth equation doesn’t fairly stack up in the way in which I assumed it did after I first purchased the inventory.

Classes discovered

So what am I studying from this? Typically you win and generally you lose as an investor and it isn’t all the time doable to foresee the whole lot that may go incorrect.

Constructing a diversified portfolio’s a great way of making an attempt to restrict the impression of this danger. However when sudden issues do occur, the proper factor to do is to remain calm and reassess.

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