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Asolica > Blog > Marketing > What to contemplate when serious about shopping for dividend shares
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What to contemplate when serious about shopping for dividend shares

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Last updated: January 12, 2026 1:21 pm
Admin
1 month ago
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What to contemplate when serious about shopping for dividend shares
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Contents
  • Passive earnings
  • Aggressive pressures
  • Valuation
  • Consider carefully

Picture supply: Getty Pictures

Dividend shares appear nice – as an investor, they will put money straight in your pocket nearly from day one. However this isn’t all the time pretty much as good because it sounds. 

Anybody considering of getting began with investing wants to concentrate on what the downsides are on the subject of dividend shares. And loads of traders miss these.

Passive earnings

The plain attraction to dividend shares is that they’re one of many few sources of genuinely passive earnings. Traders simply purchase a inventory, do nothing, and anticipate the money to indicate up. 

Unilever (LSE:ULVR) is a good instance. Every time somebody buys a jar of Marmite or a bottle of Domestos, some a part of the revenue finds its approach again to shareholders. 

The corporate additionally operates in a comparatively defensive trade, which suggests demand is prone to be steady over time. Consequently, it has been a reasonably dependable supply of earnings over lengthy durations.

Traders, although, ought to take into consideration whether or not they actually need this to occur. Money at the moment is perhaps a superb factor, however it’s not the one factor that issues from an funding perspective. 

Aggressive pressures

Within the final 12 months, Unilever has introduced in £1.89 in earnings per share and distributed £1.57 in dividends. This implies many of the agency’s earnings are being returned to shareholders.

There are two methods of taking a look at this. One is that it’s dangerous – money returned to traders can’t be reinvested into rising the enterprise and that is dangerous in an trade the place switching prices are low.

The opposite, although, is constructive. Unilever has managed to develop its earnings per share over the past 10 years even whereas returning most of its earnings to shareholders and that’s a really robust signal.

I’m on the facet that claims the agency’s excessive payout ratio is an indication of distinctive long-term power. However I don’t suppose traders can afford to disregard the aggressive dangers totally. 

Valuation

Even when Unilever’s dividend doesn’t danger the corporate’s aggressive place, there is perhaps one more reason to be cautious. It won’t be probably the most environment friendly option to return money to traders.

Proper now, the inventory trades at a price-to-book (P/B) ratio of 6.6. This suggests that each £1 the corporate has in fairness on its stability sheet interprets to £6.60 in market worth.

In different phrases, if Unilever returns £1 from its web property to shareholders as a dividend, they get £1. But when they promote £1 in fairness, they get £6.60. 

Given this, a dividend won’t be the very best factor for traders total. This is dependent upon the P/B ratio staying above 1, however it’s received a protracted option to fall for that to vary.

Consider carefully

For some individuals, there’s no substitute for getting money distributions from an funding. And for anybody in that state of affairs, dividend shares are most likely a wonderful alternative. 

However my level is that traders shouldn’t simply take a look at the present yield or its historical past. They should look extra intently to determine whether or not or not a dividend is basically of their greatest pursuits.

Within the case of Unilever, I’m not totally satisfied. I do maintain the inventory, principally for diversification functions, however I’m specializing in alternatives with stronger development prospects proper now.

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