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Asolica > Blog > Marketing > What kind of dividend share’s finest: high-yield however low progress, or low yield however quick rising?
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What kind of dividend share’s finest: high-yield however low progress, or low yield however quick rising?

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Last updated: February 18, 2026 10:18 pm
Admin
2 months ago
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What kind of dividend share’s finest: high-yield however low progress, or low yield however quick rising?
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Contents
  • Low yield could be a weak beginning place
  • There’s extra to life than dividends
  • Making a alternative

Picture supply: Getty Photos

Have you ever ever checked out a dividend share and thought the yield appeared too good to be true?

Dividends are by no means assured and sometimes an unusually excessive yield could be a purple flag. It could be that traders assume the payout might be unsustainable.

Nevertheless, it might merely be that the share has fallen out of style and seems to be a terrific long-term cut price.

Low yield could be a weak beginning place

Plus, though a excessive yield could be a purple flag, loads of shares with low or middling yields see dividends cuts too. Once I mentioned above that dividends are by no means assured, I meant for any share.

However there’s one other problem with low-yield shares. A low baseline signifies that even quick dividend progress can take a very long time to get to a gorgeous stage.

For instance this, evaluate two shares I like for various causes: progress share JD Sports activities (LSE: JD) and dividend share M&G (LSE: MNG).

They yield 1.1% and 6.3% respectively.

Final 12 months, M&G grew its interim dividend per share by 10%. JD Sports activities’ equal was a meagre 1.5%.

Even when JD Sports activities retains rising its dividend at 10% per 12 months, it would take 19 years for it simply to get to the identical yield as M&G now. Alongside  the way in which, if M&G merely maintains its payout — not to mention elevating it yearly because it goals to do — its shareholders would hold coining within the dividends.

On this instance, by the way in which, I presume share costs are flat, as an instance the purpose. In actuality, share costs transfer round, which has an impression on yield. However the broad level, about ranging from a low base, is evident.

There’s extra to life than dividends

Above, I referred to JD Sports activities as a progress share and M&G as a dividend share. Their yields make these definitions apparent – however the dividend progress doesn’t. In any case, JD Sports activities’ dividend progress is way larger than M&G’s.

So why do I see it as a progress share?

M&G is a mature enterprise working in a longstanding trade – we may additionally name it mature, though in some less-developed markets asset administration stays fast-growing.

So M&G may develop considerably, for instance by acquisition, however its present enterprise technique doesn’t concentrate on that.

In actual fact, considered one of its challenges lately has been to cease policyholders pulling more cash out than they put in to its funds, doubtlessly hurting earnings. That is still a danger.

Against this, JD Sports activities has been rising quick, constructing a whole bunch of recent retailers and buying abroad chains. Within the brief time period there’s a price to that – the dividend yield is meagre and earnings per share final 12 months really fell slightly than rose.

Over the long run, although, that enlargement may assist supercharge progress. Or, it might be an costly mistake that hurts earnings for years. Time will inform.

However, once I put money into a share with little or no dividend, I no less than hope for progress.

Making a alternative

For me, then, a low-yield share could be high-quality if I feel it has first rate progress prospects.

I’m additionally completely satisfied proudly owning shares with restricted or no progress prospects for his or her passive earnings potential.

Both manner, I search for a high quality enterprise and a gorgeous valuation.

Right here’s why I believe this FTSE 250 high-tech defence gem ‘should’ be buying and selling over £7 now, not underneath £5
This revenue inventory’s 16% undervalued with a 6.6% dividend yield
How one can create passive earnings inside an ISA in 3 simple steps
The 5 hottest FTSE 100 shares on AJ Bell to start 2026
Key highlights from eBay’s (EBAY) Q3 2025 earnings outcomes | AlphaStreet
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