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Reading: Up 18% since its H1 buying and selling replace, it is stunning how a lot worth is left on this high-flying FTSE 250 retailer
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Asolica > Blog > Marketing > Up 18% since its H1 buying and selling replace, it is stunning how a lot worth is left on this high-flying FTSE 250 retailer
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Up 18% since its H1 buying and selling replace, it is stunning how a lot worth is left on this high-flying FTSE 250 retailer

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Last updated: September 25, 2025 11:11 am
Admin
1 month ago
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Up 18% since its H1 buying and selling replace, it is stunning how a lot worth is left on this high-flying FTSE 250 retailer
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Contents
  • How was it doing earlier than this?
  • So the place does this depart the valuation?
  • Will I purchase the inventory?

Picture supply: Getty Photos

FTSE 250 family equipment and electricals retailer AO World (LSE: AO) has soared since 15 September. I’m not shocked in any respect, as this noticed the discharge of its eye-catching H1 fiscal yr 2025/26 buying and selling replace.

Two components had been significantly noteworthy for my part, and evidently that of different traders. First it raised the decrease finish of its adjusted pre-tax revenue vary for the complete yr to £45m-£50m from £40m-£50m.

This displays sturdy projected progress in its business-to-consumer retail revenues. These are anticipated to rise by 11% yr on yr for fiscal yr 2025/26. Whole income is predicted to be up 13%.

And second, the agency introduced its first-ever share buyback – of £10m — which tends to assist worth features.

How was it doing earlier than this?

I feel any surge in the price of dwelling is a danger to its income. It’s these that in the end energy any agency’s share worth over time.

Nevertheless, up to now AO World’s discounted pricing by way of its ‘Five Star’ membership programme is succeeding in retaining prospects and attracting new ones.

Its fiscal yr 2024/25 outcomes launched on 18 June noticed a document like-for-like (LFL) annual revenue earlier than tax of £45m. LFL gross sales measure a retail enterprise’s progress from its current shops and area, excluding new retailer openings or closures.

This was up 32% yr on yr, which the corporate attributed to the growth of its 5 Star programme. Extra broadly, the yr noticed over 650,000 new prospects shopping for from the agency for the primary time.

AO World’s 12 December acquisition of musicMagpie can also be yielding outcomes – contributing £30m in income since then. The agency sees the purchase as enabling it to additional improve its buyer supply within the electricals market.

Analysts forecast AO World’s income will develop by an annual common of 36% to end-fiscal yr 2027/28.

So the place does this depart the valuation?

A share’s worth and its worth aren’t the identical factor. The latter displays underlying enterprise fundamentals, whereas the previous is regardless of the market can pay at any given time.

I consider one of the best ways to quantify the worth/valuation hole is thru discounted money circulation evaluation.

This clearly identifies the place any inventory worth ought to commerce, based mostly on money circulation forecasts for the underlying enterprise.

In AO World’s case, it reveals the shares are 60% undervalued at their present 98p worth. Subsequently, their truthful worth is £2.45.

Will I purchase the inventory?

I’m significantly tempted to purchase the shares, given how full of worth they give the impression of being. And I’ve discovered over time that an asset’s worth tends to converge to its truthful worth over time. On this case, given its very sturdy earnings progress forecasts, I feel it could be sooner quite than later.

That stated, I’m at all times cautious of shopping for shares priced below £1 as this will increase the worth volatility danger of the inventory. At my late level within the funding cycle (aged over 50), I favor to minimise my danger profile. So I feel for now that I cannot be shopping for the shares.

That stated, if I had been even 10 years youthful, I might purchase them. Consequently, I consider they’re effectively value different traders’ consideration.

I feel that is the #1 no-brainer purchase on the FTSE 100 at present! So I purchased it
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