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Reading: Up 17% in October – is that this unsung FTSE hero among the many finest shares to purchase in November?
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Asolica > Blog > Marketing > Up 17% in October – is that this unsung FTSE hero among the many finest shares to purchase in November?
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Up 17% in October – is that this unsung FTSE hero among the many finest shares to purchase in November?

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Last updated: October 31, 2025 4:44 pm
Admin
2 weeks ago
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Up 17% in October – is that this unsung FTSE hero among the many finest shares to purchase in November?
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Contents
  • But extra upbeat outcomes
  • Time to have a look

Picture supply: Getty Pictures

When searching for the finest shares to purchase within the month forward, I usually begin by checking what simply occurred within the one we’re simply forsaking.

One FTSE 100 identify jumped out at me. Retail large Subsequent (LSE: NXT) ended October nearly 17% increased, comfortably forward of the second-best performer, drug maker GSK. I already maintain GSK in my Self-Invested Private Pension however sadly, I don’t maintain Subsequent. In all probability as a result of I by no means fairly believed my eyes each time I checked out its efficiency.

Retail is meant to be a catastrophe zone. Complete chains have collapsed below the burden of the cost-of-living disaster, hovering rents, and the march of on-line procuring. April’s hike to employer’s Nationwide Insurance coverage contributions and the minimal wage hikes have piled on extra stress. But by way of all of it, Subsequent retains defying gravity. The shares are up 43% during the last 12 months and 195% over three years, with dividends on prime. It makes a mockery of Britain’s supposed retail gloom.

But extra upbeat outcomes

Each time I believed the run was too good to final, Subsequent proved me incorrect. The most recent leap adopted its third-quarter outcomes on Wednesday (29 October), which thumped expectations but once more. Full-price gross sales rose 10.5% 12 months on 12 months within the 13 weeks to 25 October, greater than double steering for a 4.5% rise. UK gross sales had been up 5.4%, abroad gross sales surged 38.8%, and administration raised full-year revenue steering by £30m to £1.13bn.

These numbers can be spectacular in any local weather, however particularly now. Begbies Traynor’s Julie Palmer known as Subsequent “the gold standard in UK retail”, rising in a sector that’s struggling to remain afloat. It even benefited from a short lived on-line shutdown at rival Marks & Spencer after a cyber-attack, which despatched some consumers its method.

Excessive-flying shares not often come low cost. Subsequent trades on a price-to-earnings ratio of 23.6, nicely above the market common of 18. But progress prospects are increased too. Analysts at Berenberg lifted their goal worth from 14,700p to 17,800p after the outcomes, implying roughly 25% progress potential from as we speak’s 14,265p.

The trailing dividend yield is a modest 1.6%, however there’s now a particular payout of round £3.10 per share pencilled in for January 2026.

Subsequent’s rising worldwide footprint additionally makes it extra resilient, giving it attain nicely past the UK’s fragile excessive streets. It’s a textbook instance of find out how to evolve and survive in a troublesome market.

Time to have a look

Subsequent isn’t only a single-brand story, so traders shouldn’t fixate on that. It owns UK rights to Hole and Victoria’s Secret, and holds stakes in Reiss, Joules, FatFace, and others. That portfolio offers it a number of methods to develop, particularly if inflation and rates of interest begin easing, leaving consumers with a bit extra to spend.

Given its relentless run, I can’t name Subsequent a cut price. Personally, I nonetheless choose to focus on underperforming corporations which might be probably on the cusp of restoration. I can see loads of them on the market, and they are going to be prime of my procuring checklist in November.

But, I’m wildly impressed by Subsequent’s self-discipline, innovation, scale, and resilience in powerful instances. I feel traders may nonetheless contemplate shopping for Subsequent shares with a long-term view. This unsung hero is thrashing the market in type.

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