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Asolica > Blog > Marketing > Under 1,800p, are Diageo shares mispriced?
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Under 1,800p, are Diageo shares mispriced?

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Last updated: October 6, 2025 9:14 am
Admin
6 months ago
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Under 1,800p, are Diageo shares mispriced?
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Contents
  • The bear case
  • The bull case
  • My name

Picture supply: Getty Photographs

Diageo (LSE: DGE) shares have greater than halved in worth lately. Because of this, they appear low-cost proper now – at present the forward-looking price-to-earnings (P/E) ratio is simply 14, falling to 13 utilizing subsequent monetary 12 months’s earnings forecast.

That latter a number of’s beneath the FTSE 100 common. And it begs the query: are the shares mispriced at present ranges?

The bear case

To reply that query, we have to take a look at each the bear case and the bull case right here. Beginning with the bear case, Diageo’s dealing with challenges each within the brief time period and the long term.

Within the brief time period, US tariffs are more likely to hit profitability. These may value the group as much as $200m yearly. Then, there’s debt on the stability sheet. As of the tip of June, web debt was $21.9bn which means that curiosity funds within the close to time period are going to be hefty.

In the meantime, in the long run, the massive problem is youthful generations are ingesting much less booze on account of the truth that they’re extra well being acutely aware (and socialising much less). One other key long-term problem is GLP-1 weight-loss medication like Wegovy. These can scale back cravings for alcohol.

Given these long-term points, Diageo might not find yourself being the expansion play many thought it could be a decade in the past (when the corporate was aiming for five%-7% top-line progress per 12 months). In the end, the panorama seems to have modified.

The bull case

Wanting on the bull case although, there are many causes to be optimistic right here. For a begin, Diageo has a portfolio of main names. From Guinness to Tanqueray, it owns among the greatest alcoholic beverage manufacturers on the planet and lots of of those have vital worth.

Subsequent, it has substantial publicity to each North America and the rising markets. These areas provide potential for progress, significantly the rising markets, the place wealth’s rising and shoppers are aspirational in nature.

Moreover, alcohol has historically been fairly recession-resistant. So whereas gross sales progress has slowed, gross sales are unlikely to immediately fall off a cliff if financial situations deteriorate.

The corporate’s additionally on the lookout for a brand new CEO. If it made a robust appointment, the share worth may bounce.

Lastly, the group is targeted on reducing prices proper now. Lately, it upped its value financial savings programme goal to $625m from $500m.

My name

Weighing this all up, are the shares mispriced? I feel so. I don’t assume a P/E ratio of 13 is true for this inventory, given its manufacturers, recession-resistant nature, and publicity to the rising markets. To my thoughts, a P/E ratio of 16-18 is extra acceptable, even supposing the corporate’s clearly dealing with a number of challenges right now.

Given my view on the valuation, I feel the inventory’s price contemplating right now as a worth play. A dividend yield of 4.3% provides weight to the funding case.

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