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Asolica > Blog > Business > Trump’s ‘Department of War’ rebrand might price $125 million, says the CBO, for the likes of alternative stationery and new indicators | Fortune
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Trump’s ‘Department of War’ rebrand might price $125 million, says the CBO, for the likes of alternative stationery and new indicators | Fortune

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Last updated: January 15, 2026 5:10 pm
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4 months ago
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Trump’s ‘Department of War’ rebrand might price 5 million, says the CBO, for the likes of alternative stationery and new indicators | Fortune
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Trump’s ‘Department of War’ rebrand might price $125 million, says the CBO, for the likes of alternative stationery and new indicators | Fortune

President Trump’s bid to knock 4 letters off the “Department of Defense” in a rebrand to the “Department of War” might price upwards of $100 million, the Congressional Funds Workplace (CBO) has estimated.

On September 5, the president signed an government order to revive the George Washington-era names of the Division of Warfare and the Workplace of the Secretary of Warfare as secondary titles for the Division of Protection and the Workplace of the Secretary of Protection.

Inside that order was a stipulation that the Secretary of Warfare would later submit a presidential utility to completely change the title of the division.

In keeping with the CBO, which responded to a request for data from senators Jeff Merkley and Chuck Schumer, the shift would price about $10 million for a “modest implementation” of the change, primarily throughout the division itself. This sum may very well be absorbed as a possibility price, the CBO added, paid out of present budgets.

However there are two ends to the dimensions: Minimal implementation may cost a little a measly few million, the CBO stated, however on the intense finish it might price taxpayers $125 million.

“Broadly, the costs would include staff time spent updating document templates, revising websites, or modifying letterhead, time that could be devoted to the activities that the department had planned to conduct before the executive order was issued,” the CBO wrote. “Similarly, funds used for signage or ceremonial items could reduce resources available for planned items or activities.”

The dimensions of the prices relies on how “aggressively” the rebrand is rolled out, and the way it might be prioritized towards remaining actions and “ongoing missions.” A extra aggressive rollout, for instance, may embody “immediately replacing stationery, signage, and nameplates” versus changing them when present inventory runs out.

“The faster the changes were implemented, the more parts of DoD that the changes applied to, and the more complete the renaming, the costlier it would be,” the CBO added.

“Under President Trump’s leadership, the now aptly-named Department of War is refocused on readiness and lethality—and its title now reflects its status as the most powerful fighting force in the world,” the White Home instructed Fortune. “The White House is working hand-in-glove with the Department of War on implementation of the executive order.”

One of the crucial costly endeavours within the proposed change can be renaming the air bases. Even again in March 2023, the Military projected that it might price a minimum of $39 million to rename 9 posts: Forts AP Hill, Benning, Bragg, Gordon, Hood, Lee, Pickett, Polk, and Rucker. That was almost double an estimate by the Naming Fee a 12 months prior, which put the worth at $21 million.

There are additionally prices incurred for different non-federal entities if the Division of Warfare decides to push its title change by way of as a blanket method. For instance, the CBO factors out that North Carolina spent $400,000 in 2023 to alter the title of Fort Bragg to Fort Liberty, simply to alter it again to Fort Bragg once more final summer time.

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