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Reading: Travis Kalanick sees advantages of being in stealth mode for 8 years. ‘You construct a tradition of those who need to construct and don’t must be well-known’ | Fortune
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Asolica > Blog > Business > Travis Kalanick sees advantages of being in stealth mode for 8 years. ‘You construct a tradition of those who need to construct and don’t must be well-known’ | Fortune
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Travis Kalanick sees advantages of being in stealth mode for 8 years. ‘You construct a tradition of those who need to construct and don’t must be well-known’ | Fortune

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Last updated: March 14, 2026 7:22 pm
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6 hours ago
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Travis Kalanick sees advantages of being in stealth mode for 8 years. ‘You construct a tradition of those who need to construct and don’t must be well-known’ | Fortune
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Uber cofounder Travis Kalanick unveiled a robotics firm for the meals, mining and transport industries after being in stealth mode for eight years.

The brand new firm known as Atoms and sprang from his actual property firm, Metropolis Storage Methods, which owns ghost-kitchen operator CloudKitchens.

“The whole idea was can you get a meal that’s prepared and delivered to you so efficiently that it starts to approach the cost of going to the grocery store,” Kalanick stated on the TBPN present on Friday. “Because if you do, you do to the kitchen what Uber did to the car.”

He additionally stated that he’s on the verge of buying Pronto, a self-driving startup centered on industrial and mining websites that was created by former Uber colleague and Trump official Anthony Levandowski. The Data first reported the deal and stated the corporate additionally has backing from Uber.

Kalanick was ousted as Uber CEO in 2017 by way of a shareholder revolt amid allegations that he ignored studies of sexual harassment on the firm.

Google additionally sued Uber for allegedly stealing commerce secrets and techniques associated to autonomous driving. Levandowski was convicted however averted jail after getting a pardon from President Donald Trump.

Throughout his interview on TBPN, Kalanick acknowledged the problem of working Uber throughout intense public scrutiny and “dealing with 100 headlines every day.”

“So I was just like, I gotta wake up every day and sort of just get to work and build,” he recalled. “So I went under the radar.”

However that additionally meant hundreds of his workers weren’t allowed to place the identify of the corporate on their LinkedIn profiles. That’s regardless of selecting a purposely nondescript identify, Metropolis Storage Methods, after beforehand toying with the concept of calling the corporate “Super.”

As an alternative, he determined to go “full underground, full stealth” which created some obstacles when recruiting expertise to the startup. 

“You have a name like City Storage Systems, and it’s like, ‘so do you guys just have like these these boxes sitting in parking lots?’” Kalanick stated.

However there are benefits to being in stealth for thus lengthy, he added. For one, he stated he has the very best recruiters on this planet.

Flying below the radar additionally attracts a sure sort of worker and contributes to a extra progress-oriented, unselfish surroundings.

“What you get when you create a culture around that is you have you then build a culture of builders,” Kalanick defined. “You build a culture of people that want to build and do not need to be famous when they do it, which basically means emotional intelligence.”

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