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Reading: Time period Sheet Subsequent: Erica Wenger on elephants, branding in VC, and her first fund | Fortune
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Asolica > Blog > Business > Time period Sheet Subsequent: Erica Wenger on elephants, branding in VC, and her first fund | Fortune
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Time period Sheet Subsequent: Erica Wenger on elephants, branding in VC, and her first fund | Fortune

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Last updated: November 14, 2025 11:46 am
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3 weeks ago
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Time period Sheet Subsequent: Erica Wenger on elephants, branding in VC, and her first fund | Fortune
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Contents
  • Enterprise Offers
  • Personal Fairness
  • Exits
  • Funds + Funds of Funds
  • Folks

“The more I thought about it, the more I realized I was against much of the unicorn obsession,” she stated. “It’s just so one-dimensional. Listen, I’m all for making money, and I think elephants can be worth far more than a billion dollars. But people should be looking at traits beyond valuation to determine success. I’ve seen so many people gloat: ‘I backed eight, ten unicorns.’ I’m like: ‘what, you came in at the Series B?’ It wasn’t about the multiple, it wasn’t about the underlying health of the business.”

So, Wenger—who’s a three-time founder, together with of exited startups Mistaken for Bacon and Mahkana—got here to a choice: “Aileen [Lee] owned unicorns. I want to own elephants.” Elephants, she stated, emphasised resilience, strong enterprise fundamentals, and longevity, moderately than making some extent of chasing sometimes-ephemeral billion-dollar valuations. On Beehiiv in 2023, she first revealed her “elephants, not unicorns” thesis and it went viral, resonating in a panorama the place profitability for all however probably the most sought-after AI darlings is vital. Her aim was that the writing would function a branding bat sign. (Her essays have drawn in multiple million views, she informed Fortune. Wenger, who additionally labored as Worklife Ventures’s head of platform, has greater than 90,000 followers throughout social media platforms.)

“I want people to find me online, identify with my point of view, and seek me out,” stated Wenger. “I want to have my brand and our firm be bigger than me. You can only have so many meetings in one day, so this was a way to reach people. You can also timestamp ideas: ‘I was calling this back then, look at the date.’”

Wenger stored up the wildlife theme, in some sense, when she began Park Rangers Capital in 2023. Now, after elevating from 130 LPs, she’s closed the agency’s first fund at $4.3 million, and there are some early potential winners in her portfolio like Superpower, Clay, and Beehiiv. 

“I really wanted to create a broader analogy about what I want to see change in venture,” stated Wenger. “When I was a founder, I always felt like the relationship between the VC and founder was a little funky. The VC shouldn’t be the star of the show, it’s actually the founder who’s building. So, the analogy is that the founders are the national parks of the world. They’re majestic. They have life in them… And VCs are the humble park rangers. They’re stewards of the land. They make sure no one’s littering. They let you in, let you out, protect and serve.”

Wenger wished to evoke “integrity, service, and humility” with the title. It was a attribute act of narrative-making that resonated with Jacob Peters, founding father of $300 million well being tech startup Superpower. 

“I’ve only known Erica for a few years, but Erica is a force of nature in the best way,” stated Levy, co-president, managing director, chairman of the worldwide know-how group at Normal Atlantic. “She’s a hustler in the very best sense of the phrase… relentless, inventive, and deeply linked to the founders she backs. What makes her distinctive is that she doesn’t simply discuss group and distribution, she lives it. She’s constructed a model, a platform, and a community that almost all corporations multiples her measurement would envy. “

Time period Sheet requested Wenger the central query of this sequence: what’s subsequent?

“For me, it’s continuing to build out our distribution, building out a really well-respected and beloved firm,” she stated. “The way we ask our founders to build their own distribution—that’s the ultimate moat—we’re doing the same thing as a firm. My philosophy is that software is a commodity, as is capital. So, to stand out in this next decade, you have to be an incredible storyteller and go-to-market leader. You have to have a great brand, great content, and be very human. As a fund, we’re mimicking what we tell our founders to do.”

See you Monday,

Enterprise Offers

– CHAOS Industries, a Los Angeles, Calif.-based developer of threat-detection and anti-radar software program for the protection business, raised $510 million in Sequence D funding. Valor Fairness Companions led the spherical and was joined by 8VC and Accel.

– Gopuff, a Philadelphia, Penn.-based courier service, raised $250 million in funding. Eldridge Industries and Valor Fairness Companions led the spherical and had been joined by Baillie Gifford, Equalis Capital, and others.

– Alembic, a San Francisco-based developer of an off-the-cuff AI platform designed to offer advertising and marketing analytics for C-Suite executives, raised $145 million in Sequence B funding. Prysm Capital and Accenture led the spherical and had been joined by Silver Lake Waterman, Liquid 2 Ventures, and others. 

– Parallel, a Palo Alto, Calif.-based firm creating infrastructure designed to allow AI brokers to entry and assume with the net, raised $100 million in Sequence A funding. Kleiner Perkins and Index Ventures led the spherical and had been joined by Spark Capital and present traders.

– Fabric8Labs, a San Diego, Calif.-based developer of superior additive manufacturing services that may create steel components that can’t be created with conventional manufacturing, raised $50 million in funding. NEA and Intel Capital led the spherical and had been joined by present traders Lam Capital, TDK Ventures, SE Ventures, and others.

– CloudX, a San Francisco-based AI-powered promoting platform for cellular publishers, raised $30 million in Sequence A funding. Addition led the spherical and was joined by DST World, Terrain, and others.

– sunday, an Atlanta, Ga.-based cost platform designed for restaurant hospitality, raised $21 million in Sequence B funding from DST World Companions and others.

– Vend Park, a Boston, Mass.-based AI-powered parking know-how and operations firm, raised $17.5 million in Sequence A funding. Blue Heron Capital led the spherical and was joined by Nuveen’s Actual Asset Ventures, Communitas Capital, and others.

– Anzen, a San Francisco-based AI-powered distribution platform for business insurance coverage, raised $16 million in Sequence A funding. Madrona led the spherical and was joined by Sandbox Industries, SNR, Andreessen Horowitz, and others. 

– Milestone, a Tel Aviv, Israel-based platform for measuring the adoption and influence of AI coding instruments, raised $10 million in seed funding. Heavybit and Hanaco Ventures led the spherical and had been joined by Atlassian Ventures and angel traders.

– Obello, a San Francisco-based AI-powered graphic design platform, raised $8.5 million in seed funding. Apparent Ventures led the spherical and was joined by Baukunst and others.

– Bindwell, a San Francisco-based firm utilizing AI to develop pesticides designed to be safer, raised $6 million in seed funding. Normal Catalyst and A Capital led the spherical and had been joined by SV Angel and Paul Graham.

– Skycore Semiconductors, a Copenhagen, Denmark-based developer of energy built-in circuit know-how for information facilities, raised €5 million ($5.8 million) in seed funding. Amadeus APEX Expertise Fund led the spherical and was joined by First Momentum, Mätch VC, and Balnord.

– Cronvall, a Helsinki, Finland-based industrial procurement market, raised €3.9 million ($4.5 million) in funding from Greencode Ventures, Stephen Industries, and Innovestor.

– Vida, an Austin, Texas-based AI cellphone agent working system for enterprises, raised $4 million in Sequence A funding. Trammell Enterprise Companions led the spherical and was joined by Timechain and others.

– Theo Ai, a Palo Alto, Calif.-based authorized AI platform designed to foretell the outcomes of instances, raised $3.4 million in a seed extension. Run Ventures led the spherical.

– Greenshoe, a Chicago, Ailing.-based AI platform designed for SEC disclosure automation and investor relations, raised $3 million in seed funding. AIX Ventures led the spherical and was joined by Hearst Stage Up Ventures, Blueprint FTC, Service Supplier Capital, and others.

– Preveta, a Los Angeles, Calif.-based AI-powered care navigation platform designed for specialty care, raised $2.4 million in a Sequence A extension. Navigate Ventures and Sovereign Capital led the spherical and had been joined by Bullpen Capital and TMV.

– Sensetics, a Princeton, N.J.-based haptics and contact information firm, raised $1.8 million in pre-seed funding. MetaVC Companions and Fitz Gate Ventures led the spherical and had been joined by Blue Sky Capital and AIC Ventures.

Personal Fairness

– TSG Shopper acquired a minority stake in Pura Vida Miami, a Miami, Fla.-based all-day cafe and way of life model. Monetary phrases weren’t disclosed.

Exits

– Cognizant agreed to amass 3Cloud, a Chicago, Ailing.-based Microsoft Azure companies supplier, from Gryphon Buyers. Monetary phrases weren’t disclosed. 

– Investcorp acquired Kanawha Scales & Methods, a Poca, W.V.-based supplier of calibration, upkeep, and restore methods for industrial weighing methods and automatic management options, from American Tools Holdings, a portfolio firm of Rotunda Capital Companions. Monetary phrases weren’t disclosed.

Funds + Funds of Funds

– nvp capital, a New York Metropolis-based enterprise capital agency, raised $80 million for its second fund targeted on enterprise software program and vertical AI corporations. 

Folks

– Redpoint Ventures, a San Francisco-based enterprise capital agency, employed Renee Shah as a companion. Beforehand, she was with Amplify Companions.

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TAGGED:BrandingelephantsEricaFortunefundSheettermWenger
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