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Asolica > Blog > Marketing > This fallen FTSE 100 darling might be the most effective shares to purchase in March
Marketing

This fallen FTSE 100 darling might be the most effective shares to purchase in March

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Last updated: March 10, 2026 10:48 am
Admin
2 months ago
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This fallen FTSE 100 darling might be the most effective shares to purchase in March
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Contents
  • An incoming rebound?
  • What to look at

Picture supply: Getty Photos

All too typically, one of the best shares to purchase change into those that the majority different buyers have given up on.

Over very long time durations, even probably the most profitable firms ultimately find yourself falling from grace. And whereas such drastic sell-offs are normally triggered by justified issues, one of the best companies discover a method to bounce again.

Diageo (LSE:DGE) definitely appears to slot in the ‘fallen darling’ class proper now. The shares are down simply over 30% over the past 12 months, and zooming out to the previous 5 years, the loss is nearer to 50%!

Whereas dividends paid alongside the way in which have helped ease the ache, such large drawdowns make it completely comprehensible why sentiment is weak.

So, the query now could be this: is Diageo about to bounce again?

An incoming rebound?

As a fast reminder, the multi-year downfall of Diageo got here on account of lacklustre development, troubling debt, and a scarcity of strategic imaginative and prescient following the premature loss of life of long-time CEO Sir Ivan Menezes in 2023.

Regardless of makes an attempt to proper the ship, these efforts have thus far confirmed fruitless. However in 2026, some extra drastic choices have began popping out of the boardroom. Below the brand new management of Sir Dave Lewis, Diageo is seemingly present process some radical restructuring.

Its possession stake in East African Breweries is being bought off later this yr for a web proceed of $2.3bn. The agency’s underperforming manufacturers within the Chinese language markets are additionally reported to be below evaluation. And insiders have reported rumours that a number of layers of administration are being stripped out.

All of the whereas, the agency’s $625m financial savings initiative is being accelerated to ship roughly 50% of this goal by June 2026. And the increase to free money stream is simply being amplified by the unpopular choice to basically lower the dividend in half.

These strikes recommend the brand new CEO is seemingly aiming to rework Diageo right into a leaner enterprise targeted completely on its hottest and thriving manufacturers. It’s a method that’s eerily much like what Tufan Erginbilgic did with Rolls-Royce which, after an preliminary interval of volatility, led to its shares skyrocketing to a brand new all-time excessive!

What to look at

Related methods don’t assure related outcomes. And company restructurings of this scale can backfire resulting from sudden inside disruption each operationally and culturally.

There are loads of issues for buyers to look at intently within the coming quarters, together with gross sales volumes, cost-cutting efforts, and administration communication. However like Rolls-Royce in 2023, the largest elephant within the room is debt.

With $23.5bn of money owed & equivalents on its stability sheet, the agency’s leverage stands at 3.4 occasions adjusted EBITDA. This leverage is far greater than administration’s goal vary of two.5 to three and is consequently costing the enterprise near $760m in curiosity annually.

The justification for reducing the dividend was to unencumber extra capital to pay down money owed, so if this leverage doesn’t meaningfully fall, that’s undoubtedly a purple flag.

But when the stability does begin to enhance, and administration begins delivering on the opposite sore spots, a rebound in sentiment and share worth doesn’t sound far-fetched. And with Diageo shares priced so cheaply, the risk-to-reward ratio appears to be fairly beneficial, probably making Diageo among the many greatest shares to contemplate shopping for this month.

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