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Asolica > Blog > Business > The unicorn killer: Why regulatory danger retains destroying startup worth and what to do about it | Fortune
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The unicorn killer: Why regulatory danger retains destroying startup worth and what to do about it | Fortune

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Last updated: September 22, 2025 1:39 pm
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1 month ago
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The unicorn killer: Why regulatory danger retains destroying startup worth and what to do about it | Fortune
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Non-public fairness and enterprise capital companies spend months analyzing market dynamics, aggressive landscapes, and administration groups earlier than writing checks. They stress-test monetary fashions, conduct intensive due diligence, and negotiate protecting covenants. However many are underestimating one of many greatest threats to their portfolio returns: regulatory and narrative danger—coverage choices, enforcement shifts, and public backlash that may derail even the strongest enterprise fashions in a single day.

AI chipmaker Cerebras Programs filed for its extremely anticipated IPO final September, anticipating to lift $1 billion at an $8 billion valuation. The corporate burned by money for months in regulatory limbo, its nationwide safety overview frozen as a consequence of federal staffing bottlenecks. When Cerebras lastly cleared the Committee on International Funding in the US (CFIUS) overview in March 2025, the market had already moved on. However that’s the soiled secret of regulatory delays; they don’t simply pause offers, they poison them.

Different innovators face one thing worse than delays: outright prohibition. A number of city private mobility firms achieved unicorn standing with near-unprecedented pace, solely to see their multibillion-dollar valuations collapse as cities systematically banned or restricted their providers. After going public through a particular goal acquisition firm (SPAC) in 2021, one main dockless scooter agency was so overwhelmed by municipal regulatory battles throughout the US and Europe that it was delisted from the New York Inventory Change in September 2023 as a result of its market cap fell beneath $15 million earlier than submitting for chapter three months later. One other trade chief suffered a very devastating blow when Paris, its most worthwhile market, banned e-scooters fully in 2023 following a public referendum. In D.C., native leaders restricted firm fleet sizes and throttled speeds (and shopper utility) to the tempo of the common electrical wheelchair.

Ticket resale big StubHub gives one other cautionary story of regulatory danger destroying enterprise worth. The corporate booked $93.9 million in authorized and regulatory bills for 2024, in accordance with its S-1 submitting with the Securities and Change Fee practically doubling from $48.2 million in 2023. A number of state attorneys normal have sued StubHub over so-called “drip pricing” ways, whereas the D.C. Lawyer Basic filed a separate “bait-and-switch” lawsuit in July 2024. The corporate’s repeatedly delayed IPO plans, focusing on a $16.5 billion valuation, proceed to stall as regulatory uncertainty mounts. StubHub’s regulatory tab now accounts for about 5% of its annual income.

But it surely’s the regulatory whiplash between federal approval and state or native prohibition that has created maybe the cruelest lure for rising industries. Lab-grown meat firms spent years and a whole lot of thousands and thousands of {dollars} securing FDA and USDA clearances earlier than watching a rising refrain of states ban their merchandise fully. Lower than a yr after UPSIDE Meals and Good Meat celebrated federal approval in 2023, the state legislatures of Florida and Alabama had criminalized the sale of their merchandise, punishable by a misdemeanor. Drone supply providers equally invested years and important assets in securing FAA approvals for beyond-visual-line-of-sight operations earlier than municipalities imposed noise restrictions, flight path limitations, and native bans.

A number of high-flying startups have watched their valuations collapse by 50% or extra as regulators scrutinize novel or beforehand unquestioned enterprise fashions. Every day fantasy sports activities operators face fixed regulatory uncertainty as states more and more declare their contests to represent unlawful playing.

Regulatory positioning throughout just about all sectors has turn out to be a core determinant of valuation, scalability, and exit readiness. Corporations that ignore coverage dangers uncover too late that good merchandise and powerful administration groups can’t overcome hostile regulatory environments. At the moment, essentially the most refined traders conduct regulatory danger assessments earlier than each important funding, mapping political stakeholders, anticipating coverage modifications or state coverage fragmentation, and constructing compliance capabilities into their operational enchancment plans. They acknowledge that regulatory positioning can create aggressive moats simply as successfully as technological innovation or market positioning.

At the moment, essentially the most refined firms construct regulatory armor earlier than they want it. Along with fundamental regulatory diligence to establish U.S. home vulnerabilities, political danger insurance coverage suppliers provide protection towards international authorities expropriation, regulatory modifications, and coverage reversals, with limits reaching $150 million and phrases extending as much as 15 years. Startups ought to construction operations throughout a number of jurisdictions to dilute publicity whereas negotiating regulatory approval circumstances into main contracts and funding agreements. Native partnerships provide early insights into shifting political winds, and corporations require real-time coverage monitoring programs that monitor legislative exercise, enforcement tendencies, and stakeholder campaigns. Disaster playbooks for regulatory challenges ought to embrace pre-identified authorized counsel, authorities relations specialists, and media response protocols. The price of these hedging methods pales compared to the valuation destruction that follows regulatory blindsides.

Too many companies test the regulatory field and transfer on with out figuring out actual danger. Corporations want disaster playbooks for regulatory challenges, simply as they preserve plans for operational disruptions or aggressive threats. The non-public capital companies that thrive on this atmosphere will likely be those who acknowledge regulatory danger as each a risk and a chance. Whereas coverage uncertainty can destroy unprepared firms, it could possibly additionally create obstacles to entry that defend well-positioned market leaders. The hot button is figuring out these dynamics earlier than they turn out to be obvious to everybody else.

The regulatory atmosphere will solely develop extra advanced and unpredictable as geopolitical tensions escalate and home political polarization intensifies. However the companies that survive the subsequent decade will likely be those who lastly acknowledge the billion-dollar regulatory blind spot and start mapping political landscapes as fastidiously as aggressive ones.

The following wave of portfolio disasters received’t come from missed earnings or aggressive disruption. They’ll come from coverage shifts that remodel billion-dollar valuations into cautionary tales in a single day. And by then, all of the monetary fashions on the earth received’t matter as a result of you possibly can’t mannequin what you refuse to see.

The opinions expressed in Fortune.com commentary items are solely the views of their authors and don’t essentially mirror the opinions and beliefs of Fortune.

Fortune International Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and international leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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