The futility of Trump’s grandiose private branding of public property, from ballrooms and payments to ships and planes | Fortune

Last updated: April 13, 2026 6:54 pm

2 months ago

The futility of Trump’s grandiose private branding of public property, from ballrooms and payments to ships and planes | Fortune

Jeffrey Sonnenfeld is Lester Crown Professor of Management Follow on the Yale Faculty of Administration and founding father of the Yale Chief Government Management Institute. A management and governance scholar, he created the world’s first college for incumbent CEOs and he has suggested 5 U.S. presidents throughout political events. His newest e book, Trump’s Ten Commandments, was printed by Simon & Schuster in March 2026. Steven Tian is Director of Analysis on the Yale Chief Government Management Institute.

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