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Reading: The FTSE 100’s up 20% in a yr. What’s happening?
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Asolica > Blog > Marketing > The FTSE 100’s up 20% in a yr. What’s happening?
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The FTSE 100’s up 20% in a yr. What’s happening?

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Last updated: February 16, 2026 9:21 pm
Admin
1 day ago
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The FTSE 100’s up 20% in a yr. What’s happening?
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Contents
  • Trying to find worth in an unsure world
  • A confirmed enterprise, however a altering market
  • My strategy to cut price searching

Picture supply: Getty Photos

How sturdy does the UK economic system really feel proper now? Totally different individuals may have their very own reply to that query, however I might be stunned if many stated it felt 20% stronger than a yr in the past. However that’s the improve seen throughout the previous 12 months within the FTSE 100 index of main British shares.

What’s happening?

Trying to find worth in an unsure world

Simply because the FTSE 100 has gone up by 20% doesn’t essentially imply that the companies in it are essentially price 20% greater than a yr in the past.

It could possibly be that traders’ perceptions of valuation have modified, and cash coming into the market has helped to shut the valuation hole.

For plenty of years, British shares have been notably cheaper than their US counterparts. That’s nonetheless the case, however the previous a number of years have seen numerous cut price searching by international traders eager to diversify away from the US market given the nation’s present political uncertainty on many points.

Additionally, FTSE 100 corporations truly generate a lot of their revenues exterior the UK, regardless that they’re listed right here.

So it’s not essentially shocking that the index can do effectively even when the British economic system is sluggish, similar to the FTSE 100 won’t essentially do higher even when the UK economic system performs strongly.

A confirmed enterprise, however a altering market

One firm that has needed to cope with the fallout of US strikes like tariff modifications over the previous yr is multinational distiller and brewer Diageo (LSE: DGE).

However there may be extra to the 16% fall in Diageo’s share worth over the previous yr than tariffs alone.

An extended-term concern for a lot of traders is the best way the alcohol market is altering. Whereas Diageo’s Guinness gross sales have grown in recent times, beer consumption extra extensively is in a protracted downwards pattern.

With youthful shoppers much less seemingly to decide on a tipple than earlier generations have been, there may be additionally a danger that demand will fall for Diageo’s premium spirits manufacturers like Johnnie Walker and Tanqueray.

Nonetheless, the corporate’s portfolio of manufacturers and distinctive manufacturing services are each giant and spectacular. It has a confirmed enterprise mannequin and stays extremely worthwhile.

A falling share worth has pushed the dividend yield as much as 4.4%. I feel traders ought to think about the FTSE 100 share.

My strategy to cut price searching

In actual fact, Diageo is just one of many FTSE 100 shares I’ve purchased over the previous yr as their downward motion has bucked the broader index’s pattern.

For instance, I’ve additionally purchased JD Sports activities, 7% decrease now than a yr in the past.

I feel there are extra potential bargains, even because the index strikes larger!

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