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Asolica > Blog > Business > ‘That basically caught’: Here is how a Seventies marketing campaign to promote Kentucky Fried Rooster with a bottle of wine turned a Japanese Christmas custom | Fortune
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‘That basically caught’: Here is how a Seventies marketing campaign to promote Kentucky Fried Rooster with a bottle of wine turned a Japanese Christmas custom | Fortune

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Last updated: December 22, 2025 10:46 pm
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3 months ago
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‘That basically caught’: Here is how a Seventies marketing campaign to promote Kentucky Fried Rooster with a bottle of wine turned a Japanese Christmas custom | Fortune
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Contents
  • Origins and early historical past of Christmas
  • Rowdy medieval celebrations
  • America’s secular Santa is impressed by a Christian saint
  • It’s not simply Santa who delivers the presents
  • Christian traditions of Christmas
  • Kentucky Fried Rooster for Christmas in Japan

Christmas is a Christian vacation that observes the start of Jesus. However do you know that the earliest followers of Jesus didn’t yearly commemorate his start? Or that Santa Claus is impressed by the acts of kindness of a fourth-century Christian saint? And have you ever heard concerning the modern-day Japanese custom of consuming Kentucky Fried Rooster on Christmas?

For the reason that early twentieth century, Christmas has developed from a spiritual vacation to a vastly well-liked cultural vacation noticed by Christian and secular folks throughout the globe who collect with households, alternate presents and playing cards and enhance Christmas bushes.

Right here’s a take a look at the historical past, beliefs and the evolution of Christmas:

Origins and early historical past of Christmas

Early followers of Jesus didn’t yearly commemorate his start however as a substitute centered on commemorating their perception in his resurrection at Easter.

The story of the start of Jesus seems solely in two of the 4 Gospels of the New Testomony: Matthew and Luke. They supply completely different particulars, although each say Jesus was born in Bethlehem.

The precise day, month and even yr of Jesus’s start are unknown, stated Christine Shepardson, a professor on the College of Tennessee who research early Christianity.

The custom of celebrating Jesus’ start on Dec. 25, she stated, solely emerged within the fourth century.

“It’s hard to overemphasize how important the fourth century is for constructing Christianity as we experience it in our world today,” Shepardson stated. It was then, beneath Emperor Constantine, that Christians started the apply of gathering at church buildings as a substitute of assembly at properties.

Some theories say the date coincides with current pagan winter solstice festivals, together with the Roman celebration of Sol Invictus, or the “Unconquered Sun,” on Dec 25.

Whereas most Christians rejoice Christmas on Dec. 25, some Jap Orthodox traditions rejoice the holy day on Jan. 7. That’s as a result of they observe the traditional Julian calendar, which runs 13 days behind the Gregorian calendar, utilized by Catholic and Protestant church buildings in addition to by a lot of the secular world.

Rowdy medieval celebrations

For hundreds of years, particularly through the Center Ages, Christmas was related to rowdy avenue celebrations of feasting and ingesting, and for a lot of Christians, it “was not in good standing as a holiday,” stated Thomas Ruys Smith, a professor of American literature and tradition on the College of East Anglia in England.

“Puritans,” he stated, “were not fond of Christmas.”

However within the nineteenth century, he stated, Christmas turned “respectable” with “the domestic celebration that we understand today — one centered around the home, the family, children, gift-giving.”

The roots of modern-day Christmas might be traced again to Germany. Within the late nineteenth century, there are accounts of Christmas bushes and gift-giving that, in accordance with Smith, later unfold to Britain and America, serving to to revitalize Christmas on either side of the Atlantic.

Christmas turned additional popularized with the publication of “A Christmas Carol” by Charles Dickens in 1843, and the writings of Washington Irving, who was a fan of St. Nicholas and helped popularize the celebration of Christmas in America.

The primary Rockefeller Middle Christmas tree was put up by staff in 1931 to boost spirits through the Nice Melancholy. The custom caught as the primary tree-lighting ceremony was held in 1933 and stays one in every of New York Metropolis’s hottest vacation points of interest.

America’s secular Santa is impressed by a Christian saint

St. Nicholas was a fourth-century Christian bishop from the Mediterranean port metropolis of Myra (in modern-day Turkey). His acts of generosity impressed the secular Santa Claus legend.

The legends surrounding jolly outdated St. Nicholas — celebrated yearly on Dec. 6 — go method past delivering sweet and toys to youngsters. He’s believed to have interceded on behalf of wrongly condemned prisoners and miraculously saved sailors from storms.

Devotion to St. Nicholas unfold through the Center Ages throughout Europe and he turned a favourite topic for medieval artists and liturgical performs. He’s the patron saint of sailors and youngsters, in addition to of Greece, Russia and New York.

Devotion to St. Nicholas appears to have light after the sixteenth century Protestant Reformation, besides within the Netherlands, the place his legend remained as Sinterklaas. Within the seventeenth century, Dutch Protestants who settled in New York introduced the Sinterklaas custom with them.

Finally, St. Nicholas morphed into the secular Santa Claus.

It’s not simply Santa who delivers the presents

Within the U.Ok., it’s Father Christmas; in Greece and Cyprus, St. Basil (who arrives on New 12 months’s Eve). In some elements of Italy, it’s St. Lucy (earlier in December) and in different Italian areas, Befana, a witch-like determine, who brings presents on the Epiphany on Jan. 6.

As a substitute of a pleasant Santa Claus, youngsters in Iceland take pleasure in favors from 13 mischievous troll brothers, referred to as the Xmas Lads. They arrive down from their mountain cave 13 days earlier than Christmas, in accordance with folklore.

Christian traditions of Christmas

One of many oldest traditions round Christmas is bringing greenery — holly, ivy or evergreen bushes — into properties. However figuring out whether or not it’s a Christian custom is more durable. “For many people, the evergreen can symbolize Christ’s promise of eternal life and his return from death,” Smith stated. “So, you can interpret that evergreen tradition within the Christian concept.”

The adorning of evergreen bushes is a German customized that started within the sixteenth century, stated Maria Kennedy, a professor at Rutgers College—New Brunswick’s Division of American Research. It was later popularized in England and America.

“Mistletoe, an evergreen shrub, was used in celebrations dating back to the ancient Druids — Celtic religious leaders — some 2,000 years ago,” Kennedy writes in The Shocking Historical past of Christmas Traditions.

“Mistletoe represented immortality because it continued to grow in the darkest time of the year and bore white berries when everything else had died.”

Different traditions embody Christmas companies and Nativity scenes at properties and church buildings. Extra just lately, Nativity scenes — when erected on public property within the U.S. — have triggered authorized battles over the query of the separation of church and state.

Christmas caroling, Kennedy writes, may also be traced again to European traditions, the place folks would go from dwelling to dwelling through the darkest time of the yr to resume relationships inside their communities and provides needs for good luck, well being and wealth for the forthcoming yr.

“They would recite poetry, sing and sometimes perform a skit. The idea was that these acts would bring about good fortune to influence a future harvest,” Kennedy writes.

Kentucky Fried Rooster for Christmas in Japan

Among the many many Christmas traditions which were adopted and localized globally, there’s one which includes KFC.

In 1974, KFC launched a Christmas marketing campaign the place they started to promote fried hen with a bottle of wine so it could possibly be used for a Christmas get together.

KFC says the thought for the marketing campaign got here from an worker who overheard a international buyer at one in every of its Tokyo eating places saying that since he couldn’t get turkey in Japan, he’d need to rejoice Christmas with Kentucky Fried Rooster.

“That really stuck,” Smith stated. “And still today, you have to order your KFC months in advance to make sure that you’re going to get it at Christmas Day.”

___

Related Press faith protection receives assist by way of the AP’s collaboration with The Dialog US, with funding from Lilly Endowment Inc. The AP is solely chargeable for this content material.

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