Technique (previously MicroStrategy) has been utilizing its X advertising and marketing finances to promote STRC, its quasi-pegged, 11.25% dividend-yielding most well-liked share. Sadly, that costly, direct response advert marketing campaign didn’t yield any outcomes for shareholders final week.
For the week of February 2-8, Technique didn’t promote any new shares of STRC nor some other most well-liked shares. It solely succeeded in taking out the bid on its frequent inventory, MSTR, to lift capital from its so-called at-the-market (ATM) shareholder dilution program.
Worse, its advert marketing campaign didn’t yield any ends in the prior week. From January 26 to February 1, the corporate did not promote any most well-liked shares.
BTC yield development slows regardless of STRC advertisements
Finally, what issues to shareholders of Michael Saylor’s bitcoin (BTC) acquisition entity is whether or not or not its administration can sustainably improve BTC per share over time on a dilution-adjusted foundation.
Though Technique succeeded at producing BTC yield in prior years, its latest progress has slowed to a crawl.
After a powerful 7.3% in 2023, 74.3% in 2024, and 22.8% in 2025, the corporate was solely in a position to accrete 0.3% BTC per share of MSTR in January 2026.
Sadly, its final two weeks of pure dilution of MSTR at a primary multiple-to-Web Asset Worth (mNAV) beneath 1x, with no success at promoting non-dilutive most well-liked shares over the previous two weeks, won’t enhance that BTC yield quantity.
Worse, its common buy worth final week of $76,056 per BTC — and an excellent worse $87,974 the prior week — is continuous to lose cash for the corporate based mostly on the present market worth for BTC nearer to $70,000.
Certainly, its whole funding return on its $54 billion funding is decidedly detrimental.
The corporate paid a median of greater than $76,000 apiece for its BTC — greater than 8% increased than BTC’s present worth.
Technique pays for the X Premium Enterprise Full Entry tier, at the moment priced at $10,000 per 12 months, to safe its gold checkmark and affiliate staff beneath a clickable Technique brand.
As a result of this bundle features a credit score for X advert spend, it’s unknown how a lot new cash Technique outlayed, if any, to pay for its disappointing STRC advert marketing campaign.
