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Asolica > Blog > Marketing > Take a deep breath! £10,000 invested in Greggs shares a 12 months in the past is now price…
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Take a deep breath! £10,000 invested in Greggs shares a 12 months in the past is now price…

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Last updated: March 17, 2026 8:31 pm
Admin
3 hours ago
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Take a deep breath! £10,000 invested in Greggs shares a 12 months in the past is now price…
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Contents
  • Not a tasty efficiency from the excessive avenue baker
  • An inflection level within the progress story
  • This could possibly be a worth lure
  • I’m in it to win it (I hope!)

Picture supply: Getty Pictures

As a buy-and-hold investor, I wish to tuck shares into my portfolio that I can anticipate holding for a very long time. At first look, my shareholding in Greggs (LSE: GRG) might sound unsurprising on that foundation. The baker has a well-established, worthwhile enterprise and ongoing progress prospects. However currently, Greggs shares have carried out badly – and a few traders appear to assume issues might worsen from right here.

What’s happening?

Not a tasty efficiency from the excessive avenue baker

Over the previous 12 months, the share worth has fallen 15%. That’s disappointing, particularly because the FTSE 250 index (of which Greggs is a member) has moved up 10% throughout the interval.

So, somebody who spent £10,000 shopping for Greggs shares a 12 months in the past would now be nursing a paper lack of round £1,500.

There would have been dividends alongside the best way. At the moment the yield is 4.3%.

Somebody who purchased on the greater worth 12 months in the past can be incomes a decrease yield and must be receiving roughly £365 yearly in dividends. That goes some approach to easing the ache of the share worth fall, however the funding would nonetheless be effectively beneath water.

An inflection level within the progress story

Final Summer time, Greggs issued a shock revenue warning after misjudging what to inventory throughout a interval of heat climate.

That damage the shares in addition to Metropolis confidence in administration. Howver, it was just one a part of the explanation for the poor share efficiency.

There’s additionally the larger query of whether or not years of robust progress ambitions could possibly be ending. Greggs could have reached a saturation level in some areas with a number of branches in shut proximity, whereas altering diets and the usage of weight reduction medicine damage demand.

This could possibly be a worth lure

These days, Greggs have been among the many most shorted FTSE 250 shares out there.

Meaning individuals are spending cash on choices within the expectation that the share worth will fall even decrease.

The present price-to-earnings ratio of 13 doesn’t look very excessive however it’s also not low-cost. Nonetheless, I believe Greggs might provide unhealthy worth even at this degree.

Wage invoice will increase have damage income and I see a threat that can proceed. The demand dangers I discussed above might develop over time.

I’m additionally more and more unconvinced that present administration has a full deal with on tips on how to restore Metropolis confidence, after reporting an 18% fall in pre-tax revenue final 12 months regardless of revenues rising 7%.

I’m in it to win it (I hope!)

Nonetheless, that income improve means that fears of the chain’s progress years being behind it could be overdone.

Whereas Greggs shares could possibly be a worth lure, I hope that they’re badly undervalued proper now and can shut that valuation hole (or a few of it) over time. I’ve no plans to promote.

The fundamental system right here is compelling – – and confirmed, I really feel.

Greggs’ large footprint provides it unrivalled economies of scale amongst UK retail bakeries.

Its providing represents good worth for a lot of prospects on the hunt for affordable, handy meals – and folks must eat it doesn’t matter what occurs to the economic system.

If administration can restore confidence, underline the message that actually Greggs income remains to be rising, and preserve a deal with on prices, I believe the share worth might hopefully transfer upwards in coming years.

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