New Stellantis (STLA) CEO Antonio Filosa is aware of the U.S. market nicely.
It is without doubt one of the causes the multinational automotive conglomerate picked Filosa to take over for Carlos Tavares.
Stellantis is the product of the 2021 merger between Fiat Chrysler — which owned the U.S. manufacturers Chrysler, Jeep, Dodge, in addition to the European model Fiat — and PSA Group.
Underneath Tavares, Stellantis laid off American manufacturing facility staff, shuffled its C-suite, and compelled its U.S. manufacturers to push merchandise that American clients did not like.
However when Filosa, 51, took over this summer season, he made it some extent to placate Stellantis’ U.S. fanbase.
Dodge launched its first electrical pickup again in 2024.
Stellantis will get again to its American roots with new CEO
New Stellantis CEO Antonio Filosa minimize his enamel as Stellantis’ Chief Working Officer of South America, the place he has led its Fiat model to a lot success whereas additionally boosting Peugeot, Citroën, Ram, and Jeep gross sales on the continent.
In June, the corporate introduced that Filosa could be shifting the CEO’s workplace to Detroit, Michigan, whereas additionally revealing that it’ll construct a $388 million “Megahub” in Van Buren Township, simply exterior Detroit.
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Throughout the firm’s quarterly earnings name, Filosa stated that “one important root cause of our market deterioration” in North America is because of the truth that “in the past we decided to phase out many important, relevant, and successful nameplates.”
He went on to call seven standard automobiles that have been phased out throughout his predecessor’s tenure, together with Jeep Cherokee, Jeep Renegade, Chrysler 300, Ram DS Basic, Ram ProMaster Metropolis, Dodge Charger and the Challenger.
These seven manufacturers alone generated 300,00 items offered per 12 months, however have all been inexplicably mothballed in recent times.
Ram is without doubt one of the standard manufacturers that the corporate determined to maintain in manufacturing, however now Stellantis is making a U-turn on the way forward for the pickup truck.
Stellantis ends full-size Ram EV pickup dream
Filosa has promised to make vehicles that folks need, which is why the corporate introduced that it’s shelving plans for the all-electric Ram 1500 REV pickup truck.
Earlier this month, Stellantis stated that demand for full-size battery electrical vans is slowing in North America, so it determined to tug the plug on crafting a full-size battery electrical car.
As a substitute, it’s renaming the range-extended electrical car Ramcharger to Ram 1500 REV. REEV automobiles are principally battery-powered however have an inner combustion engine that offers them an prolonged vary.
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Then again, Stellantis says the Ram 1500 REV will lead the model’s electrification push, and the choice to launch REV “first was driven by overwhelming consumer interest, maintaining a competitive advantage in the technology and slowing industry demand for half-ton BEV pickups.”
Stellantis takes a step again within the tech race for superior driver help
Final month, experiences surfaced that Stellantis will shelve plans to develop the superior driver-assistance system that’s a part of its AutoDrive program because of the excessive prices of growing the tech.
It is a sharp departure from what the corporate indicated earlier this 12 months, when it stated a program permitting customers to take their palms off the wheel and off the highway beneath sure circumstances could be prepared for deployment quickly.
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Stellantis nonetheless says this system is able to be launched, however it gained’t be doing so.
“What was unveiled in February 2025 was L3 technology, for which there is currently limited market demand, so this has not been launched, but the technology is available and ready to be deployed,” a Stellantis spokesperson stated.
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