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Reading: Ryan Serhant begins work at 4:30 a.m.—he says most individuals don’t obtain their desires as a result of ‘what they really want is just to be lazy’ | Fortune
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Asolica > Blog > Business > Ryan Serhant begins work at 4:30 a.m.—he says most individuals don’t obtain their desires as a result of ‘what they really want is just to be lazy’ | Fortune
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Ryan Serhant begins work at 4:30 a.m.—he says most individuals don’t obtain their desires as a result of ‘what they really want is just to be lazy’ | Fortune

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Last updated: January 31, 2026 3:11 pm
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2 months ago
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Ryan Serhant begins work at 4:30 a.m.—he says most individuals don’t obtain their desires as a result of ‘what they really want is just to be lazy’ | Fortune
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Contents
  • Ryan Serhant’s schedule technique: treating time as cash—actually
  • Billionaire enterprise leaders like Jeff Bezos and Reid Hoffman agree: work-life stability isn’t a actuality for achievement

In as we speak’s ultra-competitive enterprise world, being a pacesetter can really feel like operating a unending marathon. That could be why some executives, like Nvidia CEO Jensen Huang, work each day of the week—together with holidays—to remain forward.

Ryan Serhant operates from that very same all-in philosophy.

The social media mogul, Netflix star, and founding father of actual property agency SERHANT has constructed a status not only for promoting high-end houses to millionaires, however for treating his time with near-mathematical precision. 

And he’s the primary to confess he has little semblance of work-life stability.

“I definitely have a problem, like I definitely live to work,” Serhant, a married father of 1, mentioned. “Even when I’m traveling, I get so excited to come back to my command station.”

For a lot of staff, reaching stability has turn into more and more essential. Actually, it was the highest-ranking issue for expertise when evaluating present or future jobs, in keeping with Randstad’s 2025 Workmonitor report. It was the primary time within the examine’s 22-year historical past that work-life stability surpassed pay as a prime incentive.

However Serhant argued the controversy over work-life stability isn’t as easy. Many individuals battle as a result of they “lie to themselves,” he mentioned.

“I think the easiest person to lie to is the person in the mirror,” Serhant added. “People are not honest with their goals. They think they want to get married, they think they want X, they think they want Y, but what they really want is to do nothing. What they really want is just to be lazy. What they really want is just to win the lottery.”

Ryan Serhant’s schedule technique: treating time as cash—actually

Years in the past, earlier than being recognized for his CEO title and media model, Serhant realized if he needed to succeed in his targets, he needed to reel in his day-to-day life.

“I did a time audit, and I just saw how much money—so time—I was spending on things where I should just be making an investment,” Serhant instructed Fortune.

That realization grew to become the muse of his schedule, the place time is cash—actually. He plans his days on a scale the place one minute equals $1. Multiplying 24 hours by 60 minutes leaves $1,440 in every day. After accounting for sleep and meals, he arrives at what he calls his 1,000-minute rule.

The system—that’s studied by Harvard Enterprise Faculty college students—encourages intentional allocation of time, whereas additionally centering perspective. In case your boss yells at you for 5 minutes, that’s simply $5 gone. Does that small worth justify throwing away the remainder of your day—$995?

For Serhant, purpose setting is his north star. In 2026, that features scaling SERHANT as an AI-first brokerage and persevering with to increase its footprint throughout new states. And even when he doesn’t attain them, he mentioned it’s essential to all the time transfer your profession ahead by yourself phrases:

“You’ll have stressful days. You’ll be exhausted, you’ll be sad, you’ll cry, you’ll get sick. All the things in life that are going to happen to you will still happen, but at least you know what you’re marching forward towards. It’ll be the beat of your own drum versus someone else’s song.”

Billionaire enterprise leaders like Jeff Bezos and Reid Hoffman agree: work-life stability isn’t a actuality for achievement

Serhant just isn’t alone in believing that individuals aspiring to success might should forgo a correct work-life stability. 

LinkedIn cofounder Reid Hoffman has lengthy believed that anybody eager to pursue entrepreneurship particularly should dedicate themselves to their thought to get it off the bottom.

“If I ever hear a founder talking about, ‘This is how I have a balanced life,’ they’re not committed to winning,” Hoffman instructed Stanford College’s How you can Begin a Startup class in 2014. “The only really great founders are [the ones who are] like, ‘I am going to put literally everything into doing this.’”

Amazon cofounder Jeff Bezos echoed this sentiment in an look final 12 months at Italian Tech Week.

“I don’t love the word ‘balance’ because it implies a tradeoff,” Bezos mentioned. “I’ve often had people ask me, ‘How do you deal with work-life balance?’ And I’ll say ‘I like work-life harmony because if you’re happy at home, you’ll be better at work. If you’re better at work, you’ll be better at home.’ These things go together. It’s not a strict tradeoff.”

Even former President Barack Obama has conceded that the trail to success would require you to typically prioritize work over life.

Talking on The Pivot podcast, he mentioned: “If you wish to be wonderful at something—sports activities, music, enterprise, politics—there’s going to be instances of your life while you’re out of stability, the place you’re simply working, and also you’re single-minded.

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