For many years, Coca-Cola and Pepsico dominated the beverage market as a result of they’d the top-selling sodas. Shoppers needed soda as a result of that was just about all that was offered in ready-to-drink (RTD) kind in comfort shops.
That started to vary a bit of within the Nineties, when manufacturers like Snapple Iced Tea expanded the RTD market. That paved the way in which for vitality drinks, seltzers, espresso, and extra lately, more healthy takes on sodas, to blow up lately.
Coca-Cola and PepsiCo nonetheless dominate the market, however they’ve much more opponents which have gained significant market shares.
U.S. soda market share (2025)
- Coca-Cola: Maintains its place because the main soda model with a market share of 19.2%.
- Dr Pepper: Has surpassed Pepsi to turn into the second-most-popular soda within the U.S., holding a market share of 8.7%.
- Sprite: Coca-Cola’s citrus-flavored soda, Sprite, holds a market share of 8.03%, surpassing Pepsi.
- Pepsi: As soon as the second-largest soda model, Pepsi now holds a market share of 7.97%, putting it fourth behind Dr Pepper and Sprite.
- Eating regimen Coke: Continues to be a big participant, with a market share of 8.6%, barely forward of Pepsi.
Supply: Golden Eagle Distributors
Purple Bull and different vitality drinks have expanded the drinks market.
Picture supply: Pixabay
New beverage, soda classes have emerged
Power drinks and sports activities drinks fall underneath the “functional drinks” class. It is a broad class that additionally consists of numerous “better-for-you” soda manufacturers like Olli Pop and Ben Stiller’s new line of Stiller sodas, in addition to kombucha, coconut water, and extra.
The purposeful drinks market is big:
- Power Drinks: Roughly $16.0 billion, accounting for about one-third of the purposeful beverage market.
- Sports activities Drinks: Round $12.2 billion, following carefully behind vitality drinks within the purposeful beverage class.
Supply: Glanbia Nutritionals
Kombucha City has been an rising participant within the purposeful beverage house. The corporate is one among a handful of nationwide gamers making an attempt to make kombucha a extra mainstream drink.
To do this, the corporate has to elucidate what kombucha is and the way it’s made. It does that on its web site.
Kombucha is a refreshing, invigorating fermented tea beverage. It’s created by hundreds of thousands of microorganisms coming collectively to kind a symbiotic colony of micro organism and yeast (the SCOBY!).
Kombucha is made by including this SCOBY to sweetened tea. The tradition feeds on the sugars throughout fermentation, producing alcohol and amino acids. This fascinating course of is the explanation kombucha has many well being advantages.
The corporate claims that kombucha is sweet for you.
“These good bacteria help your digestion. The amino acids help to detoxify your liver and other organs. Antioxidants protect your body and support your immune system. All this adds up to a much healthier gut, boosted metabolism, and a happier, more balanced mood,” it shared.
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These claims are at the least considerably supported by medical analysis.
“Kombucha may provide similar benefits to green tea and protect against conditions like diabetes and cancer. It also contains probiotics, which can benefit your gut microbiome,” Healthline reported.
Kombucha City recordsdata Chapter 11 chapter
“Chris McCoy, whose drink brand Kombucha Town achieved national distribution before the pandemic, has filed for Chapter 11 bankruptcy in an effort to ‘create new opportunities’ for the company,” Cascadia Day by day reported.
“Debts were strangling the company,” McCoy mentioned.
He resisted submitting for chapter, however finally gave in.
Associated: Costco rival ultra-discount ‘No Identify’ grocery chain closing
“I knew about bankruptcy, but ethically I felt so responsible to everyone who helped build the business,” McCoy mentioned.
He in the end filed in an try to avoid wasting the corporate and reorganize its $2.6 million in debt.
“I deserve the opportunity for the forgiveness bankruptcy offers,” he mentioned. “I’m doing my greatest to ensure it’s an ideal comeback story.”
Real McCoy Tea Company (Kombucha Town) Chapter 11 bankruptcy overview
- Case Number: 2:25-bk-12110
- Court: U.S. Bankruptcy Court, Western District of Washington
- Chapter: 11 (Subchapter V)
- Filed: July 30, 2025
- Judge: Hon. Christopher M. Alston
- Assets: $100K–$500K
- Liabilities: $1M–$10M
Source: PacerMonitor
Kombucha Town: company timeline
- 2011: Founded by Chris McCoy in Bellingham, Washington, inspired by his mother’s early-onset Alzheimer’s diagnosis.
- 2014: Pioneered the use of environmentally friendly aluminum cans for live kombucha.
- 2016: Expanded operations and began distribution beyond Bellingham.
- 2020: Launched a community-owned business model through equity crowdfunding.
- 2022: Introduced “Biome Support,” a proprietary tea formula and fermentation process for improved gut health.
- 2025: Filed for Chapter 11 bankruptcy
Source: KombuchaTown
Associated: Extremely-discount grocery store, grocery chain closing most places
