In September, a number of crypto KOLs revealed plans to launch and promote tokens by way of livestreaming on Pump.enjoyable. This method typically pushed market capitalizations of those tokens into the tens of thousands and thousands of {dollars}, drawing robust consideration from content material creators.
The pattern highlights the mannequin’s enchantment and the questions surrounding its dangers and potential.
Pump.enjoyable Livestreams Place Towards Rumble, Twitch, and Kick
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The core thought is straightforward: token creators use livestreams to work together straight with their communities, spark pleasure, and drive token worth. Pump.enjoyable reintroduced its livestream function in April after a pause. Inside lower than six months, the platform’s founder claimed it had already surpassed Rumble within the variety of concurrent dwell streams.
“[pump.fun livestreams] already flipped Rumble in terms of average number of concurrent live streams. Currently inching at ~1% of Twitch’s market share and ~10% of Kick’s market share,” Alon, co-founder of pump.enjoyable, acknowledged.
The assertion got here as Pump token hit an all-time excessive, with market capitalization reaching $3 billion and every day buying and selling quantity surpassing $1 billion.
By evaluating Pump.enjoyable to main livestreaming platforms like Twitch, Rumble, and Kick, the co-founder signaled ambitions past the crypto sector, aiming to seize market share in conventional livestreaming.
Observers have already famous the fast development of tokens promoted by way of Pump.enjoyable livestreams. For instance, a consumer linked to the LIVE token started streaming on the platform in November final 12 months. At one level, the token’s market capitalization surged to $45 million.
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“On Pump Fun, you can directly invest in creators you love or those with interesting ideas and stories. They profit off of trading fees without having to sell on your head,” investor Lefty defined.
Pump.enjoyable Pays Creators Over $2 Million Every day
Current information underscores the mannequin’s rising enchantment. Creators can launch tokens, stream dwell on the platform, and earn as much as 0.95% of buying and selling charges from their tokens.
Freaz7, the Web3 Lead at Legendary Video games, famous that some creators have revamped $100,000 in only a few days. And somebody has even revamped $64,000 in a day by way of streaming.
Pump.enjoyable Creator Earnings. Supply: DuneSponsored
A Dune dashboard compiled by analyst Adam exhibits a pointy spike in creator earnings on Pump.enjoyable throughout September. In earlier months, creators claimed a mean of $250,000 every day. By September, claims exceeded $2 million per day, with some days crossing $3 million.
Excessive-profile accounts on X have introduced plans to livestream on Pump.enjoyable.
“Streaming is a great angle and they have the muscle to onboard big streamers to kickstart a new meta,” Abdul, head of DeFi at Monad, predicted.
But this surge of consideration has fueled debate amongst consultants in regards to the broader results of Pump.enjoyable’s livestreaming mannequin.
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The Main Points with The Pump.enjoyable Livestreams
Analyst and KOL Boot just lately argued that token costs usually rise solely whereas a livestream is energetic and fall sharply as soon as it ends. As well as, 99% of tokens lack supply-control mechanisms past preliminary hype, discouraging traders from offering long-term liquidity.
I believe the present subject with streaming as a meta is that it’s only a shitcoinifcation of the idea.
99% of those tokens can’t maintain worth exterior of pumping whereas the stream is dwell and no person desires to park liquidity in belongings with no provide management past the preliminary…
— boot (@lowercaseboot) September 15, 2025
Boot additionally famous that the present system primarily rewards creators whereas providing little long-term profit to token holders. He believes a price flywheel mechanism is required to channel extra capital into well-run tokens.
Content material moderation stays one other problem. Late final 12 months, racist and fascist livestreams appeared on the platform, forcing Pump.enjoyable to droop the function quickly.
