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Asolica > Blog > Marketing > Prudential’s sub-£11 share worth appears a discount to me, however how low cost is it?
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Prudential’s sub-£11 share worth appears a discount to me, however how low cost is it?

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Last updated: December 2, 2025 9:58 am
Admin
3 months ago
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Prudential’s sub-£11 share worth appears a discount to me, however how low cost is it?
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Contents
  • Core enterprise outlook
  • Are the shares undervalued?
  • My funding view

Picture supply: Getty Pictures

Prudential’s (LSE: PRU) share worth is near its 13 November 12-month traded excessive of £11.09. This, although, doesn’t imply no worth is left within the inventory.

There could possibly be tons, or none, however assessing which has little to do with a share’s worth. That is simply regardless of the market pays at any given second. Worth displays the true price of the underlying enterprise’s fundamentals.

So, how do these look in Prudential’s case, and what does it imply for the inventory’s true worth?

Core enterprise outlook

The Q3 efficiency replace launched on 30 October highlighted the agency sustaining double-digit progress throughout key metrics.

Extra particularly, new enterprise revenue jumped 13% yr on yr to $705m (£533m). This got here after a ten% rise in Q3 annual premium equal gross sales to $1.716bn and a one share level rise in new enterprise margin. 

Over the identical interval, Prudential’s wholly-owned Eastspring Investments noticed web inflows of $3.4bn. This brings the full now below administration to $286.4bn.

The identical broad story was seen within the funding big’s earlier full-year 2024 numbers. New enterprise revenue climbed 11% to $3.08bn, and adjusted working revenue earlier than tax rose 10% to $3.13bn.

Total, it appears to me like Prudential is delivering on steerage for rising income and margins, whereas sustaining capital energy.

A danger right here for the Asia-focused agency is that sudden regulatory adjustments might have an effect on product approvals, distribution, or capital necessities.

Nonetheless, for 2025, it expects its new enterprise revenue and earnings per share to develop by 10%+.

Are the shares undervalued?

A reduced money stream valuation reveals the inventory is 43% undervalued at its present £10.91 worth.

Due to this fact, its ‘fair value’ is £19.14.

In my expertise, that is the very best methodology of ascertaining the true price of a inventory. It’s because it makes use of money stream forecasts for the underlying enterprise to pinpoint the place a share ought to be buying and selling.

It additionally means it’s a standalone valuation, unaffected by under- or overvaluations throughout a sector as an entire.

That mentioned, secondary confirmations of this undervaluation do come from comparative measures as effectively. 

For instance, Prudential’s 10.7 price-to-earnings ratio is backside of the checklist of its rivals, which common 19.1. These comprise Allianz at 10.7, MetLife at 13.9, Manulife Monetary at 15.5, and Aviva at 33.3.

My funding view

I already maintain a number of shares within the monetary sector, so shopping for one other would unbalance the risk-reward profile of my portfolio.

Aged over 50, I’m additionally eager the place doable to spend money on shares that additionally ship a excessive dividend yield. I purpose to more and more reside off the revenue from these, whereas I proceed to scale back my working commitments.

On this context, Prudential’s present dividend yield is simply 1.6%. Analysts forecast it will rise subsequent yr to 2% and in 2027 to 2.3%.

Nonetheless, these numbers are approach off the 7%+ I search for. This incorporates ‘compensation’ for taking the additional danger of investing in shares over no danger in any respect. And presently the ‘risk-free rate’ (10-year UK authorities bond yield) is 4.4%.

So, Prudential isn’t for me on these two elements. However I feel it price contemplating for traders to whom these are much less essential.

Within the meantime, different high-yielding, extremely undervalued shares have caught my consideration.

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