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Reading: Prime Hollywood screenwriter warns TikTok’s new instrument is on the gates: ‘I hate to say it. It is probably over for us’ | Fortune
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Asolica > Blog > Business > Prime Hollywood screenwriter warns TikTok’s new instrument is on the gates: ‘I hate to say it. It is probably over for us’ | Fortune
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Prime Hollywood screenwriter warns TikTok’s new instrument is on the gates: ‘I hate to say it. It is probably over for us’ | Fortune

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Last updated: February 16, 2026 7:25 pm
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2 months ago
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Prime Hollywood screenwriter warns TikTok’s new instrument is on the gates: ‘I hate to say it. It is probably over for us’ | Fortune
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Seedance 2.0, which is barely out there in China for now, lets customers generate high-quality AI movies utilizing easy textual content prompts. The instrument rapidly gained condemnation from the film and TV business.

Screenwriter Rhett Rheese, who wrote the “Deadpool” films, mentioned on X final week that “I hate to say it. It’s likely over for us.” His publish was in response to Irish director Ruairí Robinson’s publish of a Seedance 2.0 video that exhibits AI variations Tom Cruise and Brad Pitt preventing in a post-apocalyptic wasteland.

Actors union SAG-AFTRA mentioned Friday it “stands with the studios in condemning the blatant infringement” enabled by Seedance 2.0.

“The infringement includes the unauthorized use of our members’ voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood,” SAG-AFTRA mentioned in an announcement. “Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent. Responsible AI development demands responsibility, and that is nonexistent here.”

ByteDance mentioned in an announcement Sunday that it respects mental property rights.

“(We) have heard the concerns regarding Seedance 2.0. We are taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users,” the corporate mentioned.

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