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Reading: OpenAI vs. Apple? Sam Altman is setting his sights on profitable what may very well be an excellent higher-stakes AI battle | Fortune
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Asolica > Blog > Business > OpenAI vs. Apple? Sam Altman is setting his sights on profitable what may very well be an excellent higher-stakes AI battle | Fortune
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OpenAI vs. Apple? Sam Altman is setting his sights on profitable what may very well be an excellent higher-stakes AI battle | Fortune

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Last updated: December 20, 2025 6:34 pm
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3 months ago
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OpenAI vs. Apple? Sam Altman is setting his sights on profitable what may very well be an excellent higher-stakes AI battle | Fortune
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All eyes are on the Massive Tech LLM race and, not less than within the eyes of traders, it looks as if Google (owned by Alphabet, No. 7) may run away with the win.

Google’s Gemini has been steadily stealing buzz and AI site visitors share over the previous few months from OpenAI. And if there was any moat available in LLMs, it will look like it will belong to the corporate with the most important treasure chest of non-public information on customers. That just about indisputably could be Google, because of Android, YouTube, Search historical past, Maps, and Gmail. On high of that, the corporate has one of many high AI minds, Demis Hassabis, and Google cofounder Sergey Brin main its troops towards dominance.

Maybe that’s why Sam Altman is setting his sights on profitable what may very well be an excellent higher-stakes AI battle: creating the longer term mass AI shopper system. Altman feels that in the long run, his biggest foe will likely be Apple (No. 4), not Google, Meta (No. 22), or Amazon (No. 2). He recruited iPhone designer Jony Ive to OpenAI this Might, and Ive has stated the corporate’s secret system may very well be prepared within the subsequent two years.

What is going to that system be like? When you ask Altman, he describes limitations with the cell phone. To begin with, it may be turned off. It can also’t scan the room round you and offer you real-time context and know precisely when to ship related data to you. He sounds extra bullish about audio than visible as the first technique of communication. And he sees no motive why a tool and an working system must be offered individually, like Google and Android—a future system ought to include the trademark LLM baked in, like iOS in an iPhone.

Thanks largely to that iPhone, Apple is producing tens of billions of {dollars} a 12 months in money move that it will possibly plow into new units and armies of engineers to design them—two areas the place OpenAI lags far behind. Then once more, Apple appears ripe to be disrupted: As Meta founder Mark Zuckerberg stated on Joe Rogan’s podcast earlier this 12 months, “They haven’t invented anything great in a while. It’s like Steve Jobs invented the iPhone, and now they’re just kind of sitting on it 20 years later.”

However for now, OpenAI and its crew are all about perfecting ChatGPT. For extra on how Altman is planning to place OpenAI as a long-term {hardware} play, and the way he’s combating fast-rising competitors like Anthropic and Google within the brief time period, try Fortune’s reporting on what’s taking place inside OpenAI because it battles its means by an eight-week code pink.

Additionally, we’re taking a break for the vacations, so Fortune 500 Digest will likely be again in inboxes Jan. 10. Within the meantime, you’ll be able to learn the newest on-line.

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TAGGED:AltmanApplebattleFortunehigherstakesOpenAISamSettingsightsWinning
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