Netflix’s settlement to purchase Warner Bros. in a $72 billion deal marks a seismic shift in Hollywood, handing the streaming big management of iconic franchises equivalent to Batman and Harry Potter and triggering an instantaneous backlash from theater house owners and the jilted Ellison household behind Paramount. The bombshell transaction, struck after a bidding battle that ensued after David Ellison’sunsolicited bids a number of months in the past, positions Netflix ever extra on the heart of the Southern California leisure enterprise that the Northern California firm disrupted so famously a long time in the past.
The deal will see Netflix purchase Warner Bros. Discovery’s movie and TV studios and its streaming operations, together with HBO Max, in a cope with an fairness worth of roughly $72 billion, or about $27.75 per share in money and inventory, valuing Warner Bros. at $82.7 billion. The settlement adopted a heated public sale through which Netflix’s bid edged out gives from Paramount Skydance and Comcast, each of which had pushed to maintain the storied Warner belongings in additional conventional palms.
Two days earlier than Netflix received the bidding, Paramount hinted at its fury with a strongly worded letter to WBD CEO David Zaslav, arguing the method was “tainted” and Warner Bros. was favoring a single bidder: Netflix. Paramount known as it a “myopic process with a predetermined outcome that favors a single bidder,” Bloomberg reported, though Netflix’s bid is known to be the very best of the three.
One other indignant group is theater house owners, who’ve famously warred with Netflix for years over the massive purple streamer’s reluctance, even refusal to observe conventional theatrical-release practices. Netflix Co-CEO Ted Sarandos has adamantly defended Netflix’s streaming-forward distribution, saying it’s what customers really need. On the Time 100 occasion in April of this yr, Sarandos known as theatrical launch “an outmoded idea for most people” and mentioned Netflix was “saving Hollywood” by giving individuals what they need: streaming at house.
Cinema United, the commerce affiliation which represents over 30,000 film screens within the U.S. and 26,000 internationally, instantly introduced its opposition to Netflix buying a legacy Hollywood studio. The group’s chief, Michael O’Leary, mentioned it “poses an unprecedented threat to the global exhibition business” as Netflix’s states enterprise mannequin merely doesn’t assist theatrical exhibition. He urged regulators to look intently on the acquisition.
Deadline reported that different producers are warning of “the death of Hollywood” because of this deal. A number of days earlier, Financial institution of America Analysis’s analysts had surveyed the panorama and concluded that as a defensive transfer, Netflix can be “killing three birds with one stone,” as its possession of Warner Bros’ can be a frightening blow to Paramount and Comcast, whereas taking the Warner legacy studio out of the operating. The financial institution calculated {that a} mixed Netflix and Warner Bros. would comprise roughly 21% of complete streaming time—nonetheless shy of YouTube’s 28% maintain in the marketplace, however far higher than Paramount’s 5% and Comcast’s 4%.
What’s recognized and what’s nonetheless at play
As a part of the deal, Netflix will retain the studio that controls the superheroes of DC, the Wizarding World of Harry Potter, and HBO’s status manufacturers. Different particulars on what’s going to occur to the standalone streaming service HBO Max had been scant, with the businesses saying solely that Netflix will “maintain” Warner Bros. present operations. The businesses anticipate the transaction to shut after regulatory overview, with Netflix projecting billions in annual value financial savings by the third yr after completion.
The deal won’t embrace all of Warner Bros. Discovery, based on the press launch saying the acquisition, which mentioned the beforehand introduced plans to separate WBD’s cable operations can be accomplished earlier than the Netflix deal, within the third quarter of 2026. The newly separated publicly traded firm holding the World Networks division can be known as Discovery World, and can embrace CNN, TNT Sports activities within the U.S., in addition to Discovery, free-to-air channels throughout Europe, plus digital merchandise equivalent to Discovery+ and Bleacher Report.
On a convention name with reporters Friday morning, Sarandos mentioned Netflix is “highly confident in the regulatory process,” calling the deal pro-consumer, pro-innovation, pro-worker, pro-creator and pro-growth. He mentioned Netflix deliberate to work intently with regulators and was operating “full speed” forward towards getting all regulatory approvals. He added that Netflix executives had been “tired” after “an incredibly rigorous and competitive process.” Alluding to Netflix’s conventional resistance to massive M&A, Sarandos added that “we don’t do many of these, but we were deep in this one.”
Influential leisure journalist Matt Belloni of Puck previewed the seemingly deal on Invoice Simmons’ podcast on Spotify’s Ringer community (which lately struck a deal to convey some video podcasts to Netflix), they usually speculated about potential issues inside Netflix that introduced the deal to a head. In dialog about how defensive the transfer is, Belloni mentioned Netflix is “doing this for a reason” and should have reached a “stress point” as a result of it hasn’t been getting traction with its personal moviemaking efforts after 10 years of making an attempt. (Netflix has additionally been agonizingly near an elusive Finest Image Oscar, with shut calls on Roma and Emilia Perez, the latter of which was derailed in a weird social-media controversy.) Belloni additionally acknowledged the criticism that Netflix has struggled to create its personal franchises, additionally after years of making an attempt.
Sarandos highlighted Netflix’s homegrown franchises whereas saying the deal, arguing that Netflix’s ” culture-defining titles like Stranger Issues, KPop Demon Hunters and Squid Sport” will now mix with Warner’s deep library together with classics Casablanca and Citizen Kane, even Mates.
The most important losers within the bidding battle could also be David Ellison and his father, Oracle co‑founder (and long-time Republican donor)Larry Ellison, whose Paramount‑Skydance empire had been broadly seen as a entrance‑runner to amass Warner Bros. Discovery. David Ellison, has since reportedly been pleading his case round Washington, assembly Trump administration officers as allies float antitrust and nationwide‑curiosity issues about giving Netflix management of such a essential studio.
Whereas Netflix has tried to calm regulators by arguing {that a} mixed Netflix–HBO Max bundle would improve competitors with Disney and others, the Ellisons and their supporters are signaling they are going to proceed to press for more durable scrutiny and even intervention. Giant M&A has made an enormous comeback in 2025 because the Trump administration has been notably friendlier to massive offers than the deep freeze of the Biden administration, making this deal an acid take a look at for simply how true that’s when an organization with deep ties to the White Home will get jilted.
[Disclosure: The author worked internally at Netflix from June 2024 through July 2025.]
