Reed Hastings could quickly pull off one of many greatest offers in leisure historical past. On Thursday, Netflix introduced plans to amass Warner Bros.—residence to franchises like Dune, Harry Potter, and DC Universe, together with streamer HBO Max—in a complete enterprise worth deal of $83 billion. The transfer is about to cement Netflix as a media juggernaut that now rivals the legacy Hollywood giants it as soon as disrupted.
It’s a exceptional trajectory for Netflix’s cofounder, Hastings—a self-made billionaire who discovered a love for enterprise beginning as a teenage door-to-door salesperson.
“I took a year off between high school and college and sold Rainbow vacuum cleaners door to door,” Hastings recalled to The New York Occasionsin 2006. “I started it as a summer job and found I liked it. As a sales pitch, I cleaned the carpet with the vacuum the customer had and then cleaned it with the Rainbow.”
That scrappy gross sales job was the primary publicity to find out how to correctly learn prospects—an intuition that may later form Netflix’s user-obsessed tradition. After graduating from Bowdoin School in 1983, Hastings thought-about becoming a member of the Marine Corps however in the end joined the Peace Corps, educating math in Eswatini for 2 years. When he returned to the U.S., he obtained a grasp’s in pc science from Stanford and commenced his profession in tech.
The thought for Netflix reportedly got here a couple of years later within the late Nineties. After misplacing a VHS copy of Apollo 13 and getting hit with a $40 late charge at Blockbuster, Hastings started exploring a mail-order rental service. Whereas it’s an origin story that has since been debated, it marked the beginning of an organization that may reshape international leisure.
Hastings stepped again as CEO in 2023 and now serves as Netflix’s chairman of the board. He has amassed a web price of about $5.6 billion. He’d be even richer if he didn’t preserve offloading his shares within the firm and making record-breaking charitable donations.
Netflix’s secret for achievement: discovering the precise individuals
Hastings has lengthy stated that one of many greatest drivers of Netflix’s success is its give attention to hiring and maintaining distinctive expertise.
“If you’re going to win the championship, you got to have incredible talent in every position. And that’s how we think about it,” he informed CNBC in 2020. “We encourage people to focus on who of your employees would you fight hard to keep if they were going to another company? And those are the ones we want to hold onto.”
To safe prime performers, Hastings stated he was greater than keen to pay for above-market charges.
“With a fixed amount of money for salaries and a project I needed to complete, I had a choice: Hire 10 to 25 average engineers, or hire one ‘rock-star’ and pay significantly more than what I’d pay the others, if necessary,” Hastings wrote. “Over the years, I’ve come to see that the best programmer doesn’t add 10 times the value. He or she adds more like a 100 times.”
That mindset additionally guided Netflix’s management transition. When Hastings stepped again from the C-suite, the corporate didn’t choose a single successor—it picked two. Greg Peters joined Ted Sarandos as co-CEO in 2023.
“It’s a high-performance technique,” Hastings stated, talking in regards to the co-CEO mannequin. “It’s not for most situations and most companies. But if you’ve got two people that work really well together and complement and extend and trust each other, then it’s worth doing.”
Netflix’s inventory has soared greater than 80,000% since its IPO in 2002, adjusting for inventory splits.
Netflix introduced limitless PTO into the mainstream
Netflix’s versatile office tradition has additionally performed a key position in its success, with Hastings usually identified for prioritizing day off to recharge.
“I take a lot of vacation, and I’m hoping that certainly sets an example,” the previous CEO stated in 2015. “It is helpful. You often do your best thinking when you’re off hiking in some mountain or something. You get a different perspective on things.”
The corporate was one of many first to introduce limitless PTO, a coverage that many companies have since adopted. About 57% of retail buyers have stated it might enhance general firm efficiency, in response to a survey by Bloomberg. Critics have argued that such insurance policies can backfire when staff really feel responsible taking day off, however Hastings has maintained that freedom is core to Netflix’s identification.
“We are fundamentally dedicated to employee freedom because that makes us more flexible, and we’ve had to adapt so much back from DVD by mail to leading streaming today,” Hastings stated. “If you give employees freedom you’ve got a better chance at that success.”
Netflix’s different cofounder, Marc Randolph, embraced an identical philosophy of valuing work-life stability.
“For over thirty years, I had a hard cut-off on Tuesdays. Rain or shine, I left at exactly 5 p.m. and spent the evening with my best friend. We would go to a movie, have dinner, or just go window-shopping downtown together,” Randolph wrote in a LinkedIn put up.
“Those Tuesday nights kept me sane. And they put the rest of my work in perspective.”
