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Reading: Mormon ladies are lining as much as buy new $5 ‘sacred’ clothes that symbolize a turning level for the church | Fortune
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Asolica > Blog > Business > Mormon ladies are lining as much as buy new $5 ‘sacred’ clothes that symbolize a turning level for the church | Fortune
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Mormon ladies are lining as much as buy new $5 ‘sacred’ clothes that symbolize a turning level for the church | Fortune

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Last updated: October 30, 2025 12:53 am
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3 weeks ago
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Mormon ladies are lining as much as buy new  ‘sacred’ clothes that symbolize a turning level for the church | Fortune
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Contents
  • New clothes draw lengthy strains at Utah shops
  • Clothes change with the instances

SALT LAKE CITY (AP) — Sleeveless variations of the sacred undergarments worn by members of The Church of Jesus Christ of Latter-day Saints flew off the cabinets on their first day obtainable within the U.S., marking a momentous event for a lot of ladies within the religion who say they now not must commerce consolation to really feel near God.

Social media was abuzz with photos of lengthy strains of principally ladies ready for his or her probability to get inside specialty shops to purchase the brand new objects Tuesday.

Enthusiasm for the brand new clothes, worn underneath modest road garments by members of what’s broadly often called the Mormon church, is not only about all of the outfits they will extra simply put on over a tank high. The introduction of extra breathable materials and kinds for the usually two-piece white clothes is vital, particularly for individuals who battle to put on them for medical causes or dwell in heat climates.

“I think that it’s great that they are considering the needs of women,” stated Amanda Shirley, a church member from Salt Lake Metropolis who was searching for the clothes Tuesday. She is aware of some ladies who battle with the outdated cotton and polyester clothes resulting from well being issues, together with gynecological points.

Whereas the symbolism of the clothes is extra essential to Shirley than consolation, she’s excited for a extra breathable different. She considers the church’s introduction of recent clothes “forward-thinking.”

The church, which has greater than 17 million members worldwide, has an all-male priesthood and its high leaders are all males. The best-ranking ladies serve on councils that sit a number of layers of management under teams reserved for less than males.

Although at instances they’ve drawn ridicule from outsiders, the clothes, worn by women and men alike, are similar to different faiths’ holy vestments. They remind temple-going Latter-day Saints that they made covenants of obedience, sacrifice, sexual purity and consecration, stated Kathleen Flake, a former professor of Mormon Research on the College of Virginia.

Flake stated the brand new clothes have been designed by a bunch together with each women and men inside the church. They conferred with main lingerie producers to develop these kinds during the last two years or so, she stated.

“They have tried to make underwear for the world, essentially,” Flake stated. “The goal here was to ensure that people are comfortable as they fulfill this aspect of their religion.”

New clothes draw lengthy strains at Utah shops

Within the church’s residence state of Utah, strains for the brand new clothes resembled these of a Black Friday sale, state Sen. Mike McKell stated in a publish on X.

A line of principally ladies with blue procuring baskets snaked by one church-affiliated Deseret E-book retailer in Salt Lake Metropolis’s Sugar Home neighborhood on Tuesday afternoon. Earlier within the day, the road was out the door.

The brand new clothes value about $4 to $5 apiece. An worker walked down the road with a measuring tape, gleefully telling clients concerning the new stretchy cloth, made with some spandex, that she stated offers a cooling impact. Indicators on the retailer’s registers declared a restrict of 20 objects per buyer to make sure availability for as many patrons as attainable. As of three p.m., the shop was out of sizes small and further small.

Requested why she was excited concerning the new clothes, one shopper, Janae Skinner, merely stated, “I sweat a lot!”

Whereas there’s a approach to purchase the brand new clothes on-line, many patrons advised The Related Press that they wished an opportunity to strive on the up to date sizes and styles earlier than buying.

Clothes change with the instances

Flake, the longtime Mormon professional, stated the church has made plenty of stylistic adjustments to temple clothes all through its historical past just because the way in which individuals gown adjustments. This newest change has additionally been a very long time coming as a result of the religion is actually world and should cater to everybody who practices it, she stated.

“This change shows the church’s responsiveness to make the garments as comfortable as possible for a maximum number of people,” Flake stated.

It’s additionally why the clothes have been first launched in different components of the world the place it was a extra sensible necessity, together with hotter climates and the place ladies usually put on attire. Sleeveless tops, skirt bottoms and one-piece shifts have been already obtainable in Africa and the Philippines, based on the church’s on-line retailer.

Daniel Walker rushed to purchase the brand new clothes earlier than he leaves Wednesday for missionary coaching. He stated he was excited to strive the brand new tank high fashion, which he hopes will probably be extra snug in hotter months whereas serving his mission in Roseville, California. He stated the present clothes can get sizzling, however he has gotten used to them.

He stated a good friend who served a mission in Africa obtained the sleeveless clothes there final 12 months and inspired Walker to purchase them as quickly as they hit the cabinets stateside.

The missionary from Grantsville, 37 miles (59 kilometers) west of Salt Lake Metropolis, stated he will get annoyed when individuals exterior the religion joke that Latter-day Saints put on “magic underwear.” He hopes that by talking brazenly concerning the religious significance, he may help lower by among the stigma.

“I feel like sometimes people act like it’s like a secret or something that we need to hide,” Walker stated. “But to me, it’s just something that reminds me of promises I made with God, and so I don’t think it’s anything that I should keep secret.”

___

Bharath reported from Los Angeles and Meyer from Nashville, Tennessee.

___

Related Press faith protection receives assist by the AP’s collaboration with The Dialog US, with funding from Lilly Endowment Inc. The AP is solely answerable for this content material.

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