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Reading: Meet the billionaires bankrolling March Insanity Candy 16 colleges—from the Dallas Cowboys proprietor to Carlyle Group’s founder | Fortune
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Asolica > Blog > Business > Meet the billionaires bankrolling March Insanity Candy 16 colleges—from the Dallas Cowboys proprietor to Carlyle Group’s founder | Fortune
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Meet the billionaires bankrolling March Insanity Candy 16 colleges—from the Dallas Cowboys proprietor to Carlyle Group’s founder | Fortune

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Last updated: March 23, 2026 4:43 pm
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2 days ago
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Meet the billionaires bankrolling March Insanity Candy 16 colleges—from the Dallas Cowboys proprietor to Carlyle Group’s founder | Fortune
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Contents
  • David Rubenstein is backing Duke
  • Jerry Jones credit the College of Arkansas for his success
  • Tilman Fertitta helps his hometown
  • Larry Ellison is behind Michigan’s makeover
  • Daniel Gilbert funds alma mater, Michigan State
  • Jimmy Haslam has donated $50 million to College of Tennessee

Behind the nation’s biggest faculty basketball groups is a gentle circulation of donations from billionaires with various business backgrounds and connections to the faculties. 

Amongst them are the cofounder of the Carlyle Group, one of many world’s largest funding corporations; the proprietor of the NFL’s Dallas Cowboys, and a Houston hospitality mogul whose title is flashed on a complete area. A number of powerhouse groups bankrolled by billionaires are favored to advance far on this 12 months’s March Insanity match. 

Contemplating the worldwide sports activities leisure business is estimated to be price greater than $3 trillion, it’s no surprise America’s wealthiest are desperate to throw cash on the nation’s greatest faculty athletics packages. 

This 12 months’s March Insanity match is especially flush with billionaire cash. The Huge Ten alone despatched six groups to the Candy 16, that means the monetary stakes for a few of the nation’s wealthiest athletic boosters have by no means been larger. This 12 months’s males’s match is predicted to have greater than $270 million in payouts, with every of the 135 obtainable items (video games) valued at roughly $2 million, paid out to conferences over six years (that’s about $350,000 per 12 months).

That cash flows on to conferences, not colleges. That’s why rich alumni and different billionaire boosters step in to fill the hole, pouring a whole lot of thousands and thousands into amenities, NIL offers, and recruiting budgets that match checks can’t supply.

Fortune has compiled a sampling of billionaire donors to varsities taking part on this 12 months’s Candy 16. Observe, this listing just isn’t exhaustive.

David Rubenstein is backing Duke

Rubenstein, cofounder of The Carlyle Group, grew up in Baltimore and earned his undergraduate diploma from Duke College in 1970, the place he has made beneficiant donations over the a long time. 

He cofounded The Carlyle Group in 1987 with simply $5 million in capital, however grew it to one of many world’s largest non-public fairness corporations with $477 billion in belongings beneath administration. Rubenstein is price an estimated $4.2 billion.

Rubenstein has donated greater than $60 million to his alma mater, together with a $10 million present to Duke Athletics in 2012. He mentioned he made the donation due to Duke’s “success in so many sports over so many years, [and] because of the program’s commitment to academic achievement and excellence.”

The Carlyle cofounder has made a number of different multimillion-dollar donations to Duke over time, together with a $20 million scholarship endowment for first-generation college students in 2017 and a $25 million present to help the humanities. The billionaire additionally served on Duke’s board of trustees from 2005 to 2017, together with a time period as chairman.

Duke, the No. 1 seed within the NCAA Match’s East Area, faces St. John’s on Friday at 7:10 p.m. EST on CBS. The Blue Devils are favored to advance.

Jerry Jones credit the College of Arkansas for his success

Jones, the longtime proprietor of the Dallas Cowboys, has a deep connection to one among this 12 months’s Candy 16 colleges. He’s a College of Arkansas alum and performed for the Razorbacks soccer staff within the Sixties earlier than he went on to develop into a profitable oil businessman and the proprietor of the Dallas Cowboys in 1989. Jones is at the moment price an estimated $19.4 billion, with the Cowboys price roughly $13 billion.

In 2015, Jones donated $10.65 million to Arkansas’ athletic program, which he credited for his success. The present supported Arkansas’ Scholar-Athlete Success Middle.

“My experiences at the University of Arkansas as a student-athlete under the legendary Coach Frank Broyles helped shape me as a man and guide me on my future career path,” Jones mentioned on the time of the donation. “I would not be where I am today without those life lessons learned as a student-athlete at the University of Arkansas.”

Arkansas faces No. 1 seed Arizona on Thursday at 9:45 p.m. EST on CBS. The Razorbacks are thought of a major underdog, however freshman star Darius Acuff Jr. has made them one of many match’s most fun groups to look at.

Tilman Fertitta helps his hometown

Fertitta is the definition of a hometown billionaire backer. The CEO of Fertitta Leisure and proprietor of the NBA’s Houston Rockets, he’s Houston’s richest sports activities proprietor with an estimated internet price of $11.2 billion—a fortune constructed on hospitality, gaming, and leisure via his Landry’s restaurant and lodge empire with greater than 600 eating, leisure, and gaming places nationwide.

In 2016, Fertitta pledged $20 million to the College of Houston’s athletics program to renovate the varsity’s on-campus basketball area. This was the most important particular person athletic donation in UH historical past on the time. Fertitta attended UH, though he left earlier than ending his diploma. However the college awarded him with an honorary doctorate in August. 

“This gift is personal,” Fertitta mentioned when he made the 2016 donation. “It represents a commitment from my family and me to support the University of Houston in its quest to strengthen our nationally competitive institution, both in academics and athletics.”

“Upgrading our athletics facilities shows we are serious about competing at the highest levels of collegiate sports for many years to come,” he continued.

The sector was subsequently renamed Fertitta Middle. He made a further $50 million pledge to UH’s medical college in 2022. 

Houston, the No. 2 seed within the South Area, faces Illinois on Thursday at 10:05 p.m. EST on TBS. The Cougars are favored to win.

Larry Ellison is behind Michigan’s makeover

Ellison cofounded tech big Oracle and is at the moment one of many world’s wealthiest people with a internet price of almost $200 billion.

He additionally reportedly underwrote the richest recruiting flip in faculty soccer historical past. Ellison reportedly helped the College of Michigan fund a reputation, picture, and likeness sports activities package deal to poach quarterback recruit Bryce Underwood from Louisiana State College in November 2024. Whereas Ellison didn’t have a previous connection to the Wolverines, his spouse, Jolin, is a Michigan alumna.

Michigan, the No. 1 seed within the Midwest Area, faces Alabama on Friday at 7:35 p.m. EST on TBS. The Wolverines, who’re favored to win on Friday, have three projected first-round NBA draft picks on their roster.

Daniel Gilbert funds alma mater, Michigan State

Gilbert based Rock Monetary in 1985, which might ultimately develop into mortgage behemoth Rocket Firms. The fintech and homeownership providers firm has a $40 billion market cap, and Gilbert has an estimated internet price of $29.4 billion. He additionally owns the NBA’s Cleveland Cavaliers.

Gilbert donated $15 million to his alma mater, Michigan State College, in 2016 to be used towards the varsity’s basketball program. Each he and his spouse, Jennifer, attended Michigan State and mentioned that, on the time, the varsity had “played a large role in both of our lives.”

Michigan State, the No. 3 seed within the East Area, faces UConn on Friday at 9:45 p.m. EST on CBS. UConn is barely favored to win.

Jimmy Haslam has donated $50 million to College of Tennessee

Haslam is a College of Tennessee alum and the proprietor of the NFL’s Cleveland Browns, a franchise he bought in 2012. He and his household constructed their fortune via Pilot Flying J, the nation’s largest truck-stop chain, which they offered to Berkshire Hathaway in a deal that totaled $13.65 billion over a number of years. Haslam is price almost $10 billion right now.

The Haslam household has donated $50 million to the College of Tennessee, one of many largest presents in class historical past, supporting lecturers and athletics on the Knoxville campus. The household’s title adorns Haslam Faculty of Enterprise at UT.

Tennessee, the No. 6 seed within the Midwest Area, faces Iowa State on Friday at 10:10 p.m. EST on TBS. Iowa State is at the moment favored to win.

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