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Asolica > Blog > Marketing > May the FTSE 100 be headed for a crash? Right here’s my plan!
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May the FTSE 100 be headed for a crash? Right here’s my plan!

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Last updated: October 25, 2025 8:05 am
Admin
21 hours ago
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May the FTSE 100 be headed for a crash? Right here’s my plan!
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Contents
  • I’m not timing the market!
  • Looking for nice high quality on the proper value
  • Fallen star among the many blue chips

Picture supply: Getty Photographs

These days, I’ve been speaking to a variety of individuals about their outlook for the inventory market – and I’ve had all kinds of solutions. The FTSE 100 could have hit new all-time highs repeatedly this yr, however it nonetheless doesn’t look almost as costly as its US counterpart. In the meantime, these document highs may very well be indicators that traders see worth within the UK market – and which will proceed.

Then again, although, the financial outlook appears pretty weak. Components of the US market look considerably overvalued to me. If there’s a critical market correction or perhaps a crash Stateside, I think about the UK will probably be swept up within the penalties.

So, what’s an investor to do?

I’m not timing the market!

One strategy can be to attempt to guess when the market will crash. In any case, historical past tells us that it’ll ultimately. The one query is when.

However whereas that crash may come as quickly as this week, it may also not arrive for many years.

Staying out of a hovering market in worry of a crash can typically convey a large alternative price for traders.

Market timing is solely not possible to do with complete confidence. Whereas the guesswork or estimates can typically find yourself being right, they’re typically far vast of the mark – and no one is aware of prematurely which will probably be.

Looking for nice high quality on the proper value

As a substitute, my strategy is to ask the identical query I at all times do as an investor, whatever the market noise.

That query is borrowed from billionaire Warren Buffett. It’s whether or not I can see any alternatives to purchase into what I feel are nice companies, at enticing costs.

Though the FTSE 100 has been driving excessive, with 100 numerous corporations making it up it’s inevitable that some will probably be doing higher than others in relation to valuation. That presents traders with a possibility.

Fallen star among the many blue chips

For instance, one FSTE 100 share I feel traders ought to take into account is distiller and brewer Diageo (LSE: DGE).

The sturdy latest efficiency of the blue-chip index is just not due to this member.

Diageo’s share value has carried out woefully, in reality. It’s down 29% to date this yr. That compares to a 16% achieve within the FTSE 100 index because the begin of 2025.

There are good causes for Diageo’s lamentable inventory market efficiency.

Demand for premium spirits has been falling in lots of markets. Guinness shortages in some key markets have raised questions in regards to the robustness of Diageo’s provide chain and demand planning. Long term, younger shoppers shunning alcohol is a threat to gross sales and earnings.

So, what do I see to love right here (and why have I been shopping for Diageo shares for my portfolio this yr)?

For starters, there’s a well-oiled distribution community and sensible portfolio of premium manufacturers. I additionally like Diageo’s enterprise mannequin, which has lengthy delivered sturdy revenue margins.

It has raised its dividend per share yearly for many years. The FTSE 100 firm stays massively money generative. Over the long run, I anticipate that to stay the case.

European defence shares are booming so what has the FTSE 100 received to supply?
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