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Reading:  Mark Zuckerberg rebranded Fb for the metaverse. 4 years and $70 billion in losses later, he’s shifting on | Fortune
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Asolica > Blog > Business >  Mark Zuckerberg rebranded Fb for the metaverse. 4 years and $70 billion in losses later, he’s shifting on | Fortune
Business

 Mark Zuckerberg rebranded Fb for the metaverse. 4 years and $70 billion in losses later, he’s shifting on | Fortune

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Last updated: December 5, 2025 6:11 pm
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2 days ago
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 Mark Zuckerberg rebranded Fb for the metaverse. 4 years and  billion in losses later, he’s shifting on | Fortune
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Contents
  • A 30% finances reduce 
  • Metaverse out, AI in

In 2021, Mark Zuckerberg recast Fb as Meta and declared the metaverse — a digital realm the place individuals would work, socialize, and spend a lot of their lives — the corporate’s subsequent nice frontier. He framed it because the “successor to the mobile internet” and stated Meta can be “metaverse-first.”

The hype wasn’t all him. Grayscale, the funding agency specializing in crypto, known as the Metaverse a “trillion-dollar revenue opportunity.” Barbados even opened up an embassy in Decentraland, one of many worlds within the metaverse. 

5 years later, that guess has turn into one of the costly misadventures in tech. Meta’s Actuality Labs division has racked up greater than $70 billion in losses since 2021, in keeping with Bloomberg, burning by way of money on blocky digital environments, glitchy avatars, costly headsets, and a person base of roughly 38 individuals as of 2022.

For many individuals, the issue is that the worth proposition is unclear; the metaverse merely doesn’t but ship vital motive to ditch their telephone or laptop computer. Regardless of years of funding, VR stays burdened by critical structural limitations, and for many customers there’s merely not sufficient compelling content material past area of interest gaming.

A 30% finances reduce 

Zuckerberg is now getting ready to slash Actuality Labs’ finances by as a lot as 30%, Bloomberg stated. The cuts—which might translate to $4 billion to $6 billion in diminished spend—would hit every little thing from the Horizon Worlds digital platform to the Quest {hardware} unit. Layoffs might come as early as January, although ultimate choices haven’t been made, in keeping with Bloomberg. 

The transfer follows a method assembly final month at Zuckerberg’s Hawaii compound, the place he reviewed Meta’s 2026 finances and requested executives to search out 10% cuts throughout the board, the report stated. Actuality Labs was advised to go deeper. Competitors within the broader VR market merely by no means took off the best way Meta anticipated, one particular person stated. The outcome: a division lengthy seen as a cash sink is lastly being reined in.

“Smart move, just late,” Craig Huber of Huber Analysis advised Reuters. Traders have been complaining for years that the metaverse effort was an costly distraction, one which drained sources with out producing significant income.

Metaverse out, AI in

Meta didn’t instantly reply to Fortune’s request for remark, however it insists it isn’t killing the metaverse outright. A spokesperson advised the South China Morning Put up that the corporate is “shifting some investment from Metaverse toward AI glasses and wearables,” level­ing to momentum behind its Ray-Ban sensible glasses, which Zuckerberg says have tripled in gross sales over the previous yr.

However there’s no avoiding the fact: AI is the brand new obsession, and the brand new cash pit.

Meta expects to spend round $72 billion on AI this yr, practically matching every little thing it has misplaced on the metaverse since 2021. That features large outlays for knowledge facilities, mannequin growth, and new {hardware}. Traders are way more enthusiastic about AI burn than metaverse burn, however even they need readability on how a lot Meta will finally be spending — and for the way lengthy.

Throughout tech, corporations are evaluating something that isn’t straight tied to AI. Apple is revamping its management construction, partially round AI considerations. Microsoft is rethinking the “economics of AI.” Amazon, Google, and Microsoft are pouring billions into cloud infrastructure to maintain up with demand. Indicators level to money-losing initiatives and not using a clear AI angle being on the chopping block, with Meta as a dramatic instance.

On the corporate’s most up-to-date earnings name, executives didn’t use the phrase “metaverse” as soon as.

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