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Reading: Mark Zuckerberg laughs after the reside demo of his new $800 good glasses goes horribly improper | Fortune
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Asolica > Blog > Business > Mark Zuckerberg laughs after the reside demo of his new $800 good glasses goes horribly improper | Fortune
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Mark Zuckerberg laughs after the reside demo of his new $800 good glasses goes horribly improper | Fortune

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Last updated: September 18, 2025 6:10 pm
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3 months ago
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Mark Zuckerberg laughs after the reside demo of his new 0 good glasses goes horribly improper | Fortune
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Contents
  • What they’re
  • Fashions and value
  • Key options
  • Reception to this point
  • Zuckerberg’s demo misfires
  • Lengthy-term bets

Meta’s newest smart-glasses lineup contains the Ray‑Ban Show with a constructed‑in lens show, the up to date Ray‑Ban Meta Gen 2, and the game‑centered Oakley Meta Vanguard, with headline costs of $799, $379, and $499, respectively, at Meta Join 2025.

However Wednesday’s grand unveiling was overshadowed by a reside on‑stage demo that repeatedly failed, culminating in Mark Zuckerberg being unable to reply a video name by way of the brand new neural wristband whereas assuring the viewers “it’s all good” amid Wi‑Fi excuses.

What they’re

Meta is pushing a tiered household of AI glasses that vary from digital camera‑ and audio‑first fashions to a brand new pair with an built-in clear show, all centered on fingers‑free seize, Meta AI help, and voice or wristband management. The Ray‑Ban Show provides a see‑by lens readout and depends on a neural wristband for refined gesture management, marking Meta’s first client good glasses with a constructed‑in show.

Fashions and value

  • Ray‑Ban Show: $799, see‑by show in the precise lens, managed by way of a neural wristband; slated to go on sale September 30 with two sizes and prescription choices.
  • Ray‑Ban Meta (Gen 2): Beginning at $379, with an upgraded 12-megapixel digital camera, 3K video seize, as much as eight hours of typical use, 32 gigabytes of storage, IPX4 water resistance, and wider lens/body choices; Gen 1 stays at $299.
  • Oakley Meta Vanguard: $499, sport‑oriented frames with IP67 sturdiness, 12-megapixel extremely‑extensive digital camera as much as 3K video, louder audio system, 5‑mic array, health integrations, and fast‑cost to 50% in 20 minutes.

Key options

Meta AI powers voice queries, fingers‑free images and video, actual‑time translation, and context‑conscious help throughout the lineup, with the Show mannequin extending glanceable interactions into the lens itself. A neural wristband allows refined finger gestures for management on the Show glasses, and Meta additionally highlighted “conversation focus” audio processing to raised hear voices in reside environments.

Reception to this point

Early fingers‑on protection has been notably upbeat for the Show glasses, with one reviewer from The Verge calling them one of the best good glasses tried thus far and one other saying they “feel like the future,” whereas additionally noting they’re the product to beat for the class. Broader protection praised Gen 2’s sensible upgrades and battery good points, but additionally flagged the excessive‑profile reside AI demo faltered on stage, tempering the in any other case sturdy exhibiting.

Zuckerberg’s demo misfires

Throughout a cooking phase, the glasses’ reside AI misinterpreted prompts, insisted base components had been already mixed, and instructed steps for a sauce that hadn’t been began earlier than the host punted again to Zuckerberg citing Wi‑Fi points, prompting his “it’s all good” reassurance to a laughing crowd. “The irony of all this whole thing is that you spend years making technology and then the Wi-Fi on the day kinda… catches you,” Zuckerberg stated, laughing. “We’ll go check out what he made later.”

Later, whereas sporting Ray‑Ban Meta glasses and the neural wristband, Zuckerberg repeatedly didn’t reply an incoming video name on stage regardless of a number of makes an attempt, finally giving up because the ringtone continued, with different retailers noting comparable struggles in the course of the occasion.

Lengthy-term bets

Fortune has reported on Meta’s broader good‑gadget roadmap, together with a “Hypernova” pair of good glasses anticipated to make use of a wristband controller akin to the corporate’s bold Orion AR venture, underscoring Meta’s lengthy‑time period wager on neural wrist interfaces throughout its wearables. That wrist‑first interplay mannequin mirrors the neural-band method Meta simply showcased for the Ray‑Ban Show, suggesting strategic consistency between close to‑time period merchandise and pipeline units.

For this story, Fortune used generative AI to assist with an preliminary draft. An editor verified the accuracy of the knowledge earlier than publishing.

Fortune International Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and international leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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