Key Factors
- The posh resort market is projected to achieve $156.80 billion by 2030.
- A European resort model revealed plans to open its first U.S. property in a historic Chicago constructing by 2027.
- The resort group launched in 2013 and expanded to 34 properties.
Because the journey business has ebbed, with many shoppers watching their pocketbooks extra rigorously, the luxurious finish of the resort market noticed progress extra sturdy than the remainder of the business.
A latest report from Grand View Analysis and CoStar predicts that the worldwide luxurious resort market — characterised within the business as lodges with the four- and five-star ranking — will develop from $103.93 billion in 2024 to $156.80 billion in 2030 at a CAGR of seven.2%.
The full variety of resort rooms at such luxurious properties all over the world will develop from roughly 1.6 million in 2023 to 1.9 million by 2030.
Ruby Resorts to open first U.S. property in Chicago
And with vacationers more and more in search of off-the-beaten-path locations, resort builders have more and more set their sights on nations comparable to Saudi Arabia and Taiwan with numerous resort openings. Within the case of the latter South Asian island nation, resort giants comparable to Hilton, Hyatt, and Capella are all creating new luxurious resort initiatives set to open within the coming years.
The newest luxurious resort announcement comes from Munich-based luxurious group Ruby Resorts, with a brand new property slated for a Nineteen Twenties-era landmark constructing in Chicago.
Based in 2013 by Michael Struck, the Ruby Group shortly expanded its “lean luxury” precept of smooth and tech-driven model, somewhat than overt extravagance, to the present 34 properties throughout European cities together with Düsseldorf, Zürich, Amsterdam, Vienna, and London, amongst others.
After the resort group was acquired by IHG Resorts & Resorts on the finish of 2025, this would be the first Ruby Group property within the U.S. and out of doors of Europe. It would develop the brand new 22-story and 412-room resort in a historic constructing simply east of Michigan Avenue’s Magnificent Mile.

A rendering exhibits what the brand new Ruby Group resort in Chicago is predicted to appear like when it opens in 2027. — Supply: Ruby Group
Ruby Group’s entry into U.S. market affords “operating efficiency to investors,” CEO says
“In partnership with IHG and alongside experienced development partner Berk Properties, we are bringing Ruby’s design-led and efficient hotel concept to the U.S. market for the first time,” founder and CEO Michael Struck stated in a press release.
“Ruby Group’s operating platform will also now be launching in North America, offering extraordinary operating efficiency to investors with a unique operating set-up that utilizes both centralization and automatization to drive margins while lowering operating risks.”
The present timeline expects constructing renovation to start within the second half of 2026, with doorways opening to friends by 2027.
Whereas it has launched only a few particulars concerning the property, Ruby Group guarantees one thing that “blends soulful design with [Chicago’s] storied past.” The property may also function a rooftop terrace overlooking the Chicago skyline and traditional metropolis buildings, such because the Tribune Tower and Marina Metropolis.
The 30-year franchise settlement with IHG was envisioned with plans to develop the Ruby resort portfolio to 120 properties all over the world by 2036 and 250 in 20 years.
That is an bold objective whose feasibility will turn into clearer, because the Chicago property will supply perception into U.S. markets and as extra properties open in numerous components of the world.
Concerning the authors

Veronika Bondarenko is an aviation author for TheStreet and senior editor at TravelHost. A lifelong aisle seat elector who went from aggressively refreshing aggregators to attain the most affordable doable flights to in search of methods to construct standing with out spending like a star, she covers the various tales within the airline world with each the important eye of a traveler and delight of somebody who’s at her happiest when flying to a brand new vacation spot.

Celine is a author and editor with over 20 years of expertise and has coated various information, options, educational/analysis, and authorized matters. At TheStreet.com, Celine is a senior editor with expertise throughout retail, shares, investing, private finance, know-how, the financial system, and journey.


