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Asolica > Blog > Finance > LEGO makes shock Star Wars brick change amid Disney turmoil
Finance

LEGO makes shock Star Wars brick change amid Disney turmoil

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Last updated: January 10, 2026 3:05 am
Admin
1 month ago
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LEGO makes shock Star Wars brick change amid Disney turmoil
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On the Client Electronics Present (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that may lead LEGO Star Wars into its business future in a galaxy right here, right here, now.

Contents
  • What Are LEGO SMART Bricks
    • LEGO Star Wars SMART Brick launch units
  • Disney wants LEGO Star Wars to succeed
  • ‘The Mandalorian & Grogue’ film launch essential for Disney Star Wars future
    • Unreleased Disney Star Wars movie initiatives beneath Kathleen Kennedy

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars units as early as March 2026, per LEGO’s official press launch. In barest phrases, here is how Tom Donaldson, Senior VP & Head of Inventive Play Lab at LEGO, characterised this launch:

“The launch of LEGO SMART Play brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all without a screen,” Donaldson acknowledged in LEGO’s Jan. 5 Assertion.

I am going to briefly lay out what SMART Bricks really are (and truly do) under, then delve into the stakes weighing on their success and the way it will affect the way forward for Star Wars.

What Are LEGO SMART Bricks

LEGO SMART Bricks are new, technology-infused bricks that give builders novel gentle, sound, and sensor choices for his or her kits and creations.

“The new LEGO SMART Brick is packed with technologies that bring play to life,” Star Wars’ official assertion reported Monday Jan. 5, “Together with sensors, accelerometers, gentle sensing and a sound sensor in addition to a miniature speaker pushed by an onboard synthesiser, and rather more, along with simple wi-fi charging.

Listed here are the primary kits hitting shops on March 1, 2026:

LEGO Star Wars SMART Brick launch units

  • LEGO Star Wars Luke’s Purple 5 X-Wing (1x SMART Brick, 2x SMART Minifigures, 5x SMART Tags)
  • LEGO Star Wars SMART Play: Darth Vader’s TIE fighter (1x SMART Brick, 2x SMART Minifigures)
  • LEGO Star Wars SMART Play: Throne Room Duel & A-Wing (1x SMART Brick, 3x SMART Minifigures, 1x SMART Tag)
    Supply: Star Wars Official Information

Each Disney and LEGO imagine that SMART Bricks would be the most important LEGO innovation in many years – and one that may assist it survive our consideration aggressive, screen-ruled actuality.

Disney wants LEGO Star Wars to succeed

LEGO’s official assertion explains that SMART bricks, as a part of the ‘SMART’ Play Units, within the SMART Play System, with SMART Tags and SMART Minifigures (don’t be concerned, I am making a degree right here), will push LEGO right into a daring, new plastic future.

The extent of branding, the high-profile launch at a significant tech convention, and the concurrent statements from Star Wars, Disney, and LEGO (linked respectively) point out how integral the LEGO Star Wars model is to all events concerned. LEGO’s option to debut its SMART Bricks in Star Wars units alone ought to let you know how extremely the brickmakers worth their model partnership.

The plot thickens additional. Eager observers famous that Dave Filoni, Chief Inventive Officer at Lucasfilm (and ‘Ahsoka’ creator/ The Mandalorian steward) was tapped to assist unveil the new new bricks alongside the LEGO brass at CES 2026. Why will we care? Nicely, as a result of Kathleen Kennedy is about to get replaced as President of Lucasfilm and, as you could have put collectively, Filoni is favored to succeed Kennedy as Lucasfilm’s prime artistic, in accordance with Parade’s newest reporting.

If that wasn’t sufficient, add the teeny, tiny undeniable fact that Disney CEO Bob Iger, having lengthy hinted that he might step down in 2026, is additionally prone to title a successor quickly. Throw in Disney’s controversial introduction of dynamic ticket pricing for his or her US parks and the bizarre strain on their 2026 movie slate, and it turns into clear why success in 2026 is of outsized significance for the Mouse Home.


Bob Iger and Kathleen Kennedy on the ‘Rogue One: A Star Wars Story’ premiere
Jesse Grant/Getty Pictures for Disney

Picture by Jesse Grant on Getty Pictures

Star Wars SMART Bricks having fun with a preferred rollout would go a protracted technique to serving to Disney hit their lofty 2026 targets. A strong or rising LEGO income stream would take some strain off of Disney’s Leisure (Movies, TV) and Experiences (Parks, Cruises) divisions because the yr progresses in the direction of ‘Avengers: Doomsday’, Marvel’s December capstone and general Disney bellwether.

Query is, when the mud of 2026 settles, what a Dave Filoni-led Lucasfilm will imply for the way forward for the galaxy far, far, away.

‘The Mandalorian & Grogue’ film launch essential for Disney Star Wars future

Consider it or not, the final Star Wars film to hit theaters was ‘The Rise of Skywalker’ again in 2019, the ultimate yr of the first Trump presidency. Sure, there have been TV hits (‘The Mandalorian’ pop-culturally and ‘Andor’ critically) since then, nevertheless it has been a minute, y’all.

Suffice to say, Disney is kind of anticipating a theatrical hit, particularly given their – rely ’em – eight paused or cancelled Star Wars movie initiatives within the interim.

Unreleased Disney Star Wars movie initiatives beneath Kathleen Kennedy

  • Rian Johnson’s trilogy (2017, Rian Johnson, unknown/stalled)
  • ‘Rogue Squadron’ (2020, Patty Jenkins, faraway from launch schedule)
  • David Benioff and D.B. Weiss’s trilogy (2022, Benioff and Weiss, deal cancelled)
  • Taika Waititi’s untitled film (2023, Taika Waititi, indefinite maintain)
  • Rey sequel (2023, Sharmeen Obaid-Chinoy, no script/nonetheless hope)
  • James Mangold untitled film (2023, James Mangold, unknown/stalled)
  • Dave Filoni’s film (2020, Dave Filoni, this one should still occur)
  • ‘The Hunt for Ben Solo’ (2025, Steven Soderberg, rejected by Disney)
    Supply: Polygon

We’ll circle again to that Dave Filoni film in a second. For now, lets deal with the one Star Wars film that survived growth and can make the large display this yr: ‘The Mandalorian & Grogu’, which is able to come to theaters nationwide Might 22, 2026. Jon Favreau, Lucasfilm’s most secure pair of arms, directed the movie. The selection is smart, given the potential government shakeups in play; Disney are basically operating the soccer with their positive factor director and beforehand viral (see: Child Yoda aka Grogu) TV property.

‘The Mandalorian & Grogu’ has a excessive ground and average ceiling – it’s sure to be worthwhile however in all probability will not change into a shock sensation. Nonetheless, to paraphrase younger Podracing Anakin, the true enjoyable begins when you think about the potential of a post-2026 future beneath Filoni.

Extra Disney:
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Disney makes daring assertion on Warner Bros. buy

As I discussed, Filoni created the hit sequence ‘Ahsoka’ and hit animated present ‘The Unhealthy Batch’, and in addition served as a producer, director, author (and normal main artistic voice apart Favreau) for the Mando-verse (‘The Mandalorian’, ‘The Guide of Boba Fett, ‘The Mandalorian & Grogu’, & extra). As such, Filoni’s hands-on expertise, in addition to his historical past as a profitable collaborator with Favreau, bodes properly for Lucasfilm and the way forward for Star Wars onscreen. The potential paths ahead are close to limitless – all indicators level to a wrapping up of Mando-verse within the subsequent couple of years, however Filoni might take the universe any variety of instructions from there.

Undoubtedly, LEGO and LEGO Star Wars will stay an enormous money cow (and vital co-brand) for a Lucasfilm with Filoni on the helm. That’s, assuming SMART Bricks assist them survive 2026 and get a pair new, sure-to-succeed, films in growth.

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