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Asolica > Blog > Business > Larry Ellison’s Oracle set to spearhead U.S. oversight of TikTok algorithm | Fortune
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Larry Ellison’s Oracle set to spearhead U.S. oversight of TikTok algorithm | Fortune

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Last updated: September 23, 2025 1:35 pm
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1 month ago
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Larry Ellison’s Oracle set to spearhead U.S. oversight of TikTok algorithm | Fortune
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Tech large Oracle will spearhead U.S. oversight of the algorithm and safety underlying TikTok’s common video platform below the phrases of a deal laid out this week by President Donald Trump’s administration.

All the ultimate particulars nonetheless must be nailed down amongst a number of three way partnership companions that can embody Oracle, funding agency Silver Lake Companions and presumably two billionaires — media mogul Rupert Murdoch and private laptop pioneer Michael Dell. The U.S. administration wouldn’t have a stake within the three way partnership nor be a part of its board, based on a senior White Home official.

President Trump is anticipated to challenge an govt order later this week that declares that the phrases of the deal meet the safety issues laid out by the legislation, the senior White Home official mentioned. China nonetheless must log out on the framework proposal, and any remaining deal would nonetheless require regulatory approval.

The proposal is geared toward resolving a long-running effort to wrest TikTok’s U.S. operations from its Beijing-based mother or father firm, ByteDance, due to nationwide safety issues. TikTok has change into a high-profile subject throughout conversations between Trump and China President Xi Jinping as they proceed to spar in a commerce struggle that’s roiled the worldwide economic system for a lot of the 12 months.

For now, the 2 sides are progressing on a framework deal that requires a consortium of traders, together with Oracle and Silver Lake, to take over the U.S. operations of TikTok in a course of which may not be accomplished till early subsequent 12 months below a timeline laid out Monday by the Trump administration. That might imply TikTok’s divestment may not be accomplished till a 12 months after it was supposed to be banned below a legislation that had bipartisan assist however was repeatedly bypassed by Trump.

Underneath the present phrases of the proposal, the brand new U.S. three way partnership would obtain a licensed copy of the advice algorithm that retains TikTok customers endlessly scrolling via clips on their smartphones. Oracle would evaluation, monitor and safe U.S. information flowing via the service.

American officers have beforehand warned that ByteDance’s algorithm is weak to manipulation by Chinese language authorities, who can use it to form content material on the platform in a manner that’s tough to detect.

“It wouldn’t be in compliance if the algorithm is Chinese. There can’t be any shared algorithm with ByteDance,” mentioned a spokesperson for the Home Choose Committee on China.

The algorithm has been a central challenge within the safety debate over TikTok. China beforehand maintained the algorithm should stay below Chinese language management by legislation. However a U.S. regulation handed with bipartisan assist mentioned any divestment of TikTok should imply the platform cuts ties — particularly the algorithm — with ByteDance.

Though the small print stay sketchy, a Trump administration official mentioned that the licensed copy can be “retrained” with U.S. information to ensure the system is “behaving appropriately.”

That makes it unclear if the U.S. model of TikTok will look completely different from what customers are seeing in the remainder of the world. Any noticeable modifications made to a social media platform’s service raises the danger of alienating its viewers, mentioned Jasmine Enberg, an analyst for the analysis agency eMarketer.

“Social media is just as much about the culture as it is the technology, and how users will take to new ownership and potentially a new version of the app is still an open question,” Enberg mentioned.

In a Monday briefing, White Home press secretary Karoline Leavitt mentioned the change in management received’t change the expertise. “TikTok users in the U.S will be able to see videos posted by users in other countries and vice versa,” Leavitt mentioned.

In a major instance of how a change of management can reshape a once-popular social media platform, billionaire Elon Musk triggered an virtually rapid backlash after he accomplished his $44 billion takeover of Twitter almost three years in the past.

However Musk made extraordinarily seen modifications, together with finally dropping the Twitter model and altering its identify to X. The modifications that regularly happen whereas completely different information is fed into the U.S. copy of TikTok’s algorithm may very well be refined and unnoticeable to most of its viewers.

What’s clear, for now, is that each Oracle and Silver Lake can be main gamers in TikTok’s future within the U.S. if the deal is finalized by the Trump administration.

Based almost 50 years in the past, Oracle’s success was constructed on database software program that helps handle all kinds of data essential to enterprise, and has since expanded into {hardware}, together with information facilities that assist energy synthetic intelligence.

Though he now not runs Oracle as its CEO, firm co-founder Larry Ellison stays a prime govt whereas additionally overseeing an estimated private fortune of $390 billion. Ellison, 81, now may very well be in line to change into a behind-the-scenes energy participant within the media, having already helped finance Skydance’s lately accomplished $8 billion merger with Paramount, a deal engineered by his son, David.

Different media shops have reported that one other billionaire, enterprise capitalist Marc Andreessen, is vying to change into concerned within the investor group. Andreessen was additionally concerned in Silver Lake’s 2009 buyout of Skype.

ByteDance is anticipated to have a 20%, or smaller, stake within the U.S. three way partnership, whose board can be managed by the U.S. traders. ByteDance can be represented by one individual on the board, however that particular person can be excluded from TikTok’s safety committee.

—-

Liedtke reported from San Ramon, California.

Fortune World Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and world leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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