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Asolica > Blog > Finance > Largest RV seller wins the authorized battle over problematic flag 
Finance

Largest RV seller wins the authorized battle over problematic flag 

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Last updated: October 21, 2025 8:07 pm
Admin
4 months ago
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Largest RV seller wins the authorized battle over problematic flag 
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There usually are not many nations on the earth whose residents respect the flag as a lot as Individuals do. To some foreigners, this may occasionally appear unusual, however for Individuals, it’s regular, as a result of the flag is seen as an emblem of freedom and alternative. 

Contents
  • Tenting World hangs a huge American flag, will get sued 
  • Why did Lemonis refuse to take away the flag at any price? 
  • Greenville drops lawsuit towards Tenting World  

There’s a thread on Quora that tackles the query: “Why do Americans feel so passionately about the national flag?” 

Plenty of Individuals shared their views. For Nick M., it is about constructing “unity and a sense of patriotism,” whereas David F. Prenatt Jr. explains that it stems from how they have been raised.

Since 1775, there have been 27 variations of the flag. The present one was designed and formally adopted in 1960. It comprises 13 stripes and 50 stars, and it’s the solely flag to have lasted greater than 50 years. 

Those that got here to America at a younger age in pursuit of the American dream usually additionally embrace the identical love for the flag. They’re really paying respect to the nation that made their goals potential. 

Generally, when folks really feel passionately about one thing, they categorical it in uncommon methods, which might gasoline controversy.


The Greenville Metropolis Council dropped the lawsuit towards Tenting World over its gigantic American flag.

Tenting World hangs a huge American flag, will get sued 

In October 2024, Tenting World (CWH) hung an enormous American flag, which led to 1 retailer closure and a lawsuit. The flag was hung on the firm’s location on the nook of Evans Road and Purple Banks Street in Greenville, North Carolina. 

Tenting World is likely one of the nation’s largest retailers of RVs, RV equipment, and RV-related companies. It has been working since 1966 and went public in 2016, elevating $251 million.  

It began with a single retailer in Bowling Inexperienced, Kentucky, to turn out to be a big RV seller with greater than 130 SuperCenters nationwide and a full-service name middle.  

Council members stated the flag is roughly the scale of a basketball courtroom — 3,200 sq. ft — and flies on a 130-foot-tall pole, practically double the allowed top beneath present regulation. 

Metropolis regulators voted to sue over the flag, arguing it violates a metropolis ordinance. They fined Tenting World CEO Marcus Lemonis $15,000. The dispute affected Tenting World’s enterprise in Greenville, because the RV seller needed to shut one in every of its two shops there. 

 The lawsuit was formally filed in June and was costing the town 1000’s in taxpayer {dollars}. Based on the report from New ABC 12, Tenting World confronted $27,500 fines in July, as the town was fined $250 per day till the flag met the necessities or was eliminated. 

Why did Lemonis refuse to take away the flag at any price? 

For Lemonis, who was born in Lebanon and adopted by a Florida household, the flag performs an necessary position.

He grew up round his household’s automotive dealership, the place the Stars and Stripes have been proudly hung. Lemonis dreamed about flying a much bigger flag at his enterprise. 

That’s why he refused to take it down, even at the price of jail time. 

“Not when they sue, not when I lose, not if they take me to jail, the flag is not coming down,” Lemonis stated in March 2025, in response to WITN.

Lemonis added that he believes the ordinance is improper, and that council members have labored to “disparage” his enterprise, which is why he needed to consolidate one of many two dealerships on the town.   

In August, Lemonis additional defined his stance: 

“I will never take it down, and the reason for that, it’s my love letter as an immigrant to this country who, quite frankly, was given a gift. I did it legally. I went through the process. I worked my ass off trying to figure out how to make a living. That flag is my appreciation, my gratefulness to this country for allowing me to do that.” 

Greenville drops lawsuit towards Tenting World  

On October 6, The Greenville Metropolis Council voted 5-0 to dismiss their lawsuit towards Tenting World voluntarily, reported Information ABC 12. 

The choice to drop the lawsuit got here after a brand new Home Invoice 926, also referred to as the Regulatory Reform Act of 2025, took impact with out Governor Josh Stein’s signature. Basically, the invoice prevents county or metropolis regulators from proscribing the U.S. or state flag from being flown on personal or public property with proprietor consent. 

Associated: American Airways makes key beverage change

The regulators are nonetheless allowed to limit the flag, however solely with “evaluation of and written findings of fact to document the public health safety and welfare concerns.”

Metropolis of Greenville Lawyer Emanuel McGirt stated the council approved the town to take a voluntary dismissal of the lawsuit and cancel civil penalties. 

As of late September, Tenting World had $37,500 in fines from the town, which will probably be abated. 

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