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Reading: Klarna CEO halved his workforce to make approach for AI—now, he’s warning staff that different ‘tech bros’ are sugarcoating simply how badly it’s about to impression jobs | Fortune
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Asolica > Blog > Business > Klarna CEO halved his workforce to make approach for AI—now, he’s warning staff that different ‘tech bros’ are sugarcoating simply how badly it’s about to impression jobs | Fortune
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Klarna CEO halved his workforce to make approach for AI—now, he’s warning staff that different ‘tech bros’ are sugarcoating simply how badly it’s about to impression jobs | Fortune

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Last updated: October 10, 2025 3:13 pm
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4 months ago
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Klarna CEO halved his workforce to make approach for AI—now, he’s warning staff that different ‘tech bros’ are sugarcoating simply how badly it’s about to impression jobs | Fortune
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Contents
  • Klarna’s embrace of AI—and being its ‘guinea pig’
  • An AI-first CEO

From Ford CEO Jim Farley to Anthropic’s Dario Amodei, a rising variety of CEOs are ringing the alarm bells that synthetic intelligence may threaten hundreds of thousands of jobs around the globe. However one CEO says too lots of his friends are sugarcoating the reality.

“I feel a lot of my tech bros are being slightly not to the point on this topic,” Klarna CEO Sebastian Siemiatkowski informed Bloomberg on Thursday.

“I think there is a massive shift coming to knowledge work. And it’s not just in banking, it’s in society at large.”

Whereas some executives have tried to calm fears by saying AI will create new jobs, the 44-year-old purchase now, pay later billionaire argues that optimism could be deceptive—particularly within the close to time period. He singled out that in Brussels, 1000’s of individuals nonetheless work as translators, a job he says can already largely be accomplished by AI.

“Society will have to figure out what are we going to do because yes, new jobs will be created, but in the shorter term, that doesn’t help the Brussels translator. He’s not going to become a YouTube influencer tomorrow,” he added.

Klarna’s embrace of AI—and being its ‘guinea pig’

Siemiatkowski has been one in every of AI’s most aggressive adopters, even telling OpenAI’s Sam Altman in 2023 that he needed Klarna to be ChatGPT’s “favorite guinea pig.” 

By early 2024, Klarna had launched an OpenAI-powered customer support chatbot that the corporate claimed may do the work equal to 700 full-time brokers.

However not each experiment went easily. Some prospects complained concerning the lack of human assist, prompting Klarna to stroll again a part of its AI-first hiring technique.

“As cost unfortunately seems to have been a too predominant evaluation factor when organizing this, what you end up having is lower quality,” Siemiatkowski informed Bloomberg in Could. “Really investing in the quality of the human support is the way of the future for us.”

Even with the recalibration, Klarna’s AI push has include actual penalties for staff. The corporate slowed hiring and decreased its worker base from 7,400 to three,000, Siemiatkowski mentioned.

The associated fee cuts and tech funding have paid off financially. In its most up-to-date earnings report, the fintech agency reported 38% year-over-year income progress within the U.S. and rising income. That momentum helped Klarna go public in September, and at present its market cap is simply over $15 billion.

Fortune reached out to Siemiatkowski for additional remark.

An AI-first CEO

Siemiatkowski isn’t simply speaking about AI—he’s residing it. He informed Bloomberg that he makes use of the expertise “all the time.”

In Could, he appeared on an earnings name as an AI-generated video duplicate, delivering scripted remarks in his personal voice and likeness. Klarna additionally rolled out a 24/7 “AI CEO Hotline,” which solutions buyer questions in Siemiatkowski’s conversational type, each in English and Swedish.

Even at house, the 44-year-old CEO admits AI has seeped into his off-hours, leaning into vibe coding particularly to discover Klarna’s code base.

“My wife is complaining because when the kids go to sleep, I’m like, ‘Hey, can I just go and vibe code a bit?’ So she’s not too happy with me,” he mentioned.

“But it’s so intriguing, it’s so fantastic to learn these technologies. People should not be afraid of technology.”

Fortune International Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and world leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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