The late Steve Jobs had his black turtlenecks, Mark Zuckerberg wore his black hoodie sweatshirts, and Invoice Gates usually sported a sweater over a collared shirt. These billionaires saved their kinds comparatively easy and seemingly budget-friendly. However one tech titan has introduced a extra fashionable—and typically flashier—look.
Nvidia CEO Jensen Huang is sort of at all times seen sporting a black leather-based jacket. And these aren’t low-cost fake clothes. Most of the leather-based jackets in his wardrobe price a number of thousand {dollars} a pop—and he hasn’t shied away from how his vogue selections have surrounded his id.
“You may know me better as ‘the guy in the leather jacket who repeats things three times,’” Huang wrote when he hosted a Reddit AMA in 2016. It really is his signature look, and one he proudly wore on the duvet of Time in 2021 when he was one in all its males of the 12 months.
Style specialists confirmed to Fortune Huang usually wears luxurious menswear model Tom Ford, the place some jackets price greater than $10,000 a chunk. For instance, Huang seemed to be sporting a biker-style black leather-based jacket by Tom Ford at Nvidia’s GTC 2025 keynote speech.
Style specialists have had differing views on precisely which Tom Ford jacket he was sporting, however the doable kinds vary from roughly $5,000 to $7,000. And in final 12 months’s keynote handle, Huang was believed to be sporting a lizard-embossed Tom Ford jacket that price nearly $9,000. However that’s only a drop within the bucket for Huang, contemplating his internet price is $157 billion and Nvidia’s market cap is greater than $4.5 trillion.
“It’s not his first rodeo. He wears a lot of Tom Ford. They’re all expensive,” Reginald Ferguson, proprietor and founding father of menswear vogue consultancy New York Style Geek, instructed Fortune. “He’s found his lane and he’s sticking to it. I doubt he has a motorcycle outside. The black jackets go well with his gray hair.”
Why Jensen Huang wears a black leather-based jacket
Huang additionally admitted in an interview with HP his vogue selections didn’t come from his personal inspiration. “I’m happy that my wife and my daughter dress me,” Huang stated, including he doesn’t prefer to put on a watch—in contrast to a few of his millionaire and billionaire friends—as a result of he prefers to dwell within the second. A spokesperson for Huang beforehand instructed The New York Occasions Huang had been sporting black leather-based jackets “for at least 20 years.”
Huang addresses contributors on the keynote of CES 2025 in Las Vegas, Nevada, on January 6, 2025.
Getty Photographs—Artur Widak/NurPhoto
Though black leather-based jackets is usually a wardrobe staple piece, Huang isn’t afraid to have slightly enjoyable along with his vogue selections. He’s additionally lately been noticed in “bolder, more sophisticated designs” like crocodile- or lizard-embossed leather-based jackets, Veronica Zhai, proprietor of New York-based luxurious sustainable vogue model Zhai, instructed Fortune. Nevertheless, Huang opts for extra understated kinds from Dunhill in culturally conservative settings like Taiwan, she added.
Some social media customers have tried to attract a correlation between the value of Huang’s leather-based jackets and Nvidia’s inventory efficiency, but it surely’s a tough development to show.
“Jensen Huang’s leather jacket price during CES: $8,990. NVIDIA stock price during CES 2025: $149.43. Jensen Huang’s leather jacket price during GTC 2025: $6,990 #NVIDIA stock price during GTC 2025: $115.43,” one consumer posted final 12 months. “Stock down 23%, jacket down 23%. Coincidence? I don’t think so.”
Nvidia declined to remark about Huang’s vogue selections and whether or not there’s a correlation between the price of his jackets and Nvidia’s inventory efficiency.
Why tech executives create signature seems
Executives of main corporations like Nvidia, Apple, and Microsoft are busy, so making a signature look can assist with resolution fatigue, Zhai stated.
Sporting all black or the identical piece makes decision-making simpler, she stated, including that having a constant signature model turns into an extension of the chief’s private model.
Huang talks onstage with Salesforce CEO Marc Benioff throughout Salesforce’s Dreamforce on September 17, 2024 in San Francisco, California.
Getty Photographs—Justin Sullivan
“We see them stepping outside their comfort zones—Jeff Bezos being a prime example,” Zhai stated. “Even Zuckerberg is evolving his image, shifting from a nerdy, ‘do-good’ persona to a cooler look.”
Though many tech executives don’t have a signature look, Ferguson stated, Jobs picked his Issey Miyake black mocknecks as a result of he was making a uniform and didn’t wish to suppose a lot about what he wore. Ferguson known as Zuckerberg’s alternative to simply put on black hoodies “lazy,” however that he’s “evolved [and] definitely has a stylist now.”
General, a tech government’s alternative about their clothes makes a press release.
“It’s the revenge of the nerds,” Ferguson stated. “They’re trying to be fly.”
A model of this story appeared on Fortune.com on March 23, 2025.
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