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Reading: Jeff Bezos is again within the sport with new $6.2 billion enterprise
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Asolica > Blog > Finance > Jeff Bezos is again within the sport with new $6.2 billion enterprise
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Jeff Bezos is again within the sport with new $6.2 billion enterprise

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Last updated: November 18, 2025 9:32 am
Admin
3 weeks ago
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Jeff Bezos is again within the sport with new .2 billion enterprise
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Jeff Bezos is again within the C-suite, and his new firm is seeking to revolutionize manufacturing.

Contents
    • Amazon timeline
  • Jeff Bezos returns as co-CEO of $6.2 billion AI startup Challenge Prometheus
  • Jeff Bezos calls out “industrial” AI bubble
  • Wild AI spending and valuations with out a lot ROI

Bezos, Amazon’s founder and former CEO, stepped down as CEO of Amazon on July 5, 2021, though he retained his extremely influential function as government chairman of the board.

Amazon timeline

  • Based in 1994 (on-line bookstore launched in 1995)
  • Initially named Cadabra
  • Present market cap of $2.4 trillion
  • Over 300 million international lively prospects
  • 2024 full-year income of $638 billion +11%
  • 2024 full-year revenue of $59.2 billion

Bezos has been main house exploration firm Blue Origin, though he’s solely listed as a founding father of the corporate.

Nevertheless, a brand new report signifies that Bezos is returning as co-CEO of a brand new enterprise referred to as Challenge Prometheus, which already has billions in funding.


Amazon founderJeff Bezos will lead an AI startup undertaking.

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Jeff Bezos returns as co-CEO of $6.2 billion AI startup Challenge Prometheus

Former Amazon CEO Jeff Bezos has been secretly constructing an AI startup referred to as Challenge Prometheus, in keeping with a New York Occasions report.

Or about as secretive as an organization that already has $6.2 billion in funding might be.

Associated: Jeff Bezos sends blunt message on AI bubble

In response to the report, which cites three individuals conversant in the matter, it is not even clear when the corporate was formally began, however Challenge Prometheus will give attention to AI tech that may assist in engineering and manufacturing in numerous fields, together with computer systems, aerospace, and cars.

Bezos will probably be co-CEO together with Vik Bajaj, a physicist and chemist who previously labored with Google co-founder Sergey Brin at X, Alphabet’s Moonshot Manufacturing unit analysis hub.

Challenge Prometheus marks the primary time Bezos has taken a proper operational function in an organization since he left Amazon, in keeping with the Occasions.

The corporate is coming into a crowded area of opponents centered on making use of AI know-how to bodily duties like robotics, drug design, and scientific discovery.

However Challenge Prometheus has a funding benefit different startups lack. The corporate has already employed almost 100 staff, together with researchers poached from OpenAI, Google’s DeepMind, and Meta.

Jeff Bezos calls out “industrial” AI bubble

Jeff Bezos’ curiosity in synthetic intelligence did not come out of left area.

Earlier this yr, Bezos’ household workplace, Bezos Expeditions, invested $72 million in Amsterdam-based AI firm Toloka. 

Associated: Jeff Bezos’ AI bubble warning backed by huge names in banking

And final yr, Bezos was one of many distinguished traders in a $400 million funding spherical for Bodily Intelligence, a robotic startup that additionally counts OpenAI as an investor.

Regardless of his ties to the trade, Bezos isn’t blind to the runaway valuations which have grow to be commonplace. 

“When people get very excited, as they are today about artificial intelligence, for example … every experiment gets funded, every company gets funded, the good ideas and the bad ideas,” Bezos stated at Italian Tech Week in Turin, Italy, final month.

“Investors have a hard time in the middle of this excitement distinguishing between the good ideas and the bad ideas.”

Bezos stated he sees what’s taking place now as being extra akin to an “industrial bubble” much like biotech within the ’90s than the dot-com tech bubble of the early 2000s.

Whereas many traders misplaced some huge cash to that bubble, “we did get a couple of lifesaving drugs,” he stated.

So even when many AI corporations with billion-dollar valuations fall by the wayside, in Bezos’ thoughts, the technological developments will probably be effectively price it, even when some traders are worn out by the bubble bursting. 

Regardless of the tepid quote, Bezos additionally made it clear that he remained bullish on the sector.

However the area is crowded.

Wild AI spending and valuations with out a lot ROI

By any measure, AI spending has reached astronomical proportions.

Amazon, Meta, Alphabet, and Microsoft — the 4 largest gamers — are anticipated to spend $750 billion on AI-related capital expenditures within the subsequent two years alone. Morgan Stanley analysts anticipate international spending on datacenters to succeed in almost $3 trillion between now and 2028, with $1.4 trillion of that coming from simply the massive U.S tech corporations.

“The numbers just don’t make sense,” in keeping with trade watcher Derek Thompson.

“Tech companies are projected to spend about $400 billion this year on infrastructure to train and operate AI models. By nominal dollar sums, that is more than any group of firms has ever spent to do just about anything,” he stated. 

“The Apollo program allotted about $300 billion in inflation-adjusted {dollars} to get America to the moon between the early Nineteen Sixties and the early Nineteen Seventies. The AI buildout requires corporations to collectively fund a brand new Apollo program, not each 10 years, however each 10 months.“

Total AI expenditures are projected to exceed $500 billion in 2026 and 2027.

Associated: Jeff Bezos shares secret that helped Amazon grow to be a large

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