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Asolica > Blog > Marketing > If markets crash, it is a UK inventory I wish to purchase!
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If markets crash, it is a UK inventory I wish to purchase!

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Last updated: October 1, 2025 12:21 pm
Admin
4 weeks ago
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If markets crash, it is a UK inventory I wish to purchase!
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Contents
  • What I search for
  • Prime of the UK share pops
  • No positive factor
  • Staying cautious

Picture supply: Getty Photos

Regardless of a number of wobbly moments (April, anybody?), many UK shares have been charging forward in 2025. For the way lengthy this can proceed is unattainable to say — we would even be on the cusp of a monumental collapse in each costs and sentiment.

However this uncertainty doesn’t cease me from drawing up an inventory of firms I’d love to purchase at decrease costs if/when the tide turns.

What I search for

Now, I don’t ask for a lot. I’m not bothered about attempting to foretell the following tech unicorn. Calling that appropriately can be good. However the likelihood of doing so is (very) small.

As an alternative, I search for high-quality companies that stand a great likelihood of rising my wealth over the long run. I say ‘good chance’ as a result of there aren’t any ensures. Previous efficiency doesn’t dictate future returns.

But it surely does rely for one thing.

In observe, this implies gravitating in direction of companies with nice manufacturers, a market-leading place and fats margins.

It means searching for corporations in superb monetary fettle.

And it means searching for firms with sensible methods for rising income and income going ahead.

Prime of the UK share pops

One instance is fantasy figurine maker Video games Workshop (LSE: GAW).

The Warhammer 40,000 proprietor has been a spectacular funding over the long run. Even as we speak, its scores on conventional monetary metrics blow most UK shares out of the water. It additionally satisfies all the traits described above, no less than in my view.

However I’m not alone in pondering this. Tellingly, CEO Kevin Rountree purchased nearly £400,000 of inventory at first of August. He’s put related quantities to work on the similar time in earlier years.

Certain, he received’t be quick of some bob. However I’d say it’s a great signal if somebody with a entrance row seat for an organization’s efficiency is rising his stake.

No positive factor

Naturally, issues might unravel for Video games Workshop as a lot as they may for any listed firm. Certain, followers have continued to pay for units regardless of the cost-of-living disaster. However this may not proceed. Inflation is effervescent away and who is aware of what Chancellor Rachel Reeves could reveal in her forthcoming Funds.

We additionally must hold the valuation in thoughts. A price-to-earnings (P/E) ratio of 27 for the present monetary 12 months is excessive. And highly-valued shares are usually hit the toughest when markets tumble. I’d favor to purchase if the P/E sank to being within the excessive teenagers or decrease.

However these considerations are exactly why the £4.8bn cap isn’t the one UK firm I’ve been working the rule on. To mitigate danger, I’m additionally searching for ‘best of the best’ shares in different sectors.

This safety-in-numbers method — in any other case often known as diversification — received’t cease the ache fully if markets head decrease. However it might be sufficient to stop me from making any foolish, impulsive selections if one or two actually endure.

Staying cautious

Share costs appear to have turn into more and more indifferent from financial actuality this 12 months. Maybe this can proceed till 2026, maybe ‘it really is different this time’.

Personally, I’m not satisfied. Human psychology and primary economics dictate that each occasion ends in some unspecified time in the future. Pondering forward and contemplating the worst-case state of affairs — and how you can reap the benefits of it — appears prudent to me.

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