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Asolica > Blog > Marketing > I purchased Aston Martin shares. What was I considering?
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I purchased Aston Martin shares. What was I considering?

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Last updated: November 2, 2025 9:20 am
Admin
2 weeks ago
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I purchased Aston Martin shares. What was I considering?
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Contents
  • FTSE 250 inventory crash
  • One other quarterly loss
  • Classes from the crash

Picture supply: Getty Photographs

In September final 12 months, I purchased Aston Martin (LSE: AML) shares. That turned out to be my worst funding choice ever.

In my defence, I invested lower than 1% of my Self-Invested Private Pension (SIPP). I believed I’d have a flutter with a little bit of spare money sitting in my buying and selling account. A little bit of enjoyable, or so I believed.

There’s nothing humorous about what’s occurred since. The share worth has crashed 45% within the final 12 months, together with a 22% plunge in October alone.

Since its IPO in 2018, the luxurious automobile maker has misplaced 96% of its worth. It’s solely nonetheless going as a result of Canadian billionaire Lawrence Stroll retains ploughing in extra cash. He’s good for it, however even he should surprise why he does it.

FTSE 250 inventory crash

There are many causes Aston Martin has been a catastrophe, many past its management. Prices have ballooned. Its costly shift to electrical is taking longer than anticipated. Gross sales in China have slowed as its financial system falters. Donald Trump slapped a 25% tariff on imported automobiles, together with from the UK.

The autos are beautiful, the financials horrible. New CEO Adrian Hallmark, who impressed at Bentley, guarantees monetary self-discipline, nevertheless it’s a giant job. I like Stroll for his dedication. These are powerful instances, particularly for luxurious shares, however the outlook may brighten if China picks up subsequent 12 months, and rates of interest fall.

2024 full-year ends in February provided some encouragement, with the typical promoting worth hitting a file £245k. But complete income fell 3% to £1.58bn and internet debt jumped to £1.16bn. Increased rates of interest aren’t serving to both. Hallmark known as 2025 a “turning point” however Aston Martin retains driving into the identical ditch.

One other quarterly loss

On Wednesday (29 October), Aston Martin reported a third-quarter lack of £112m, up from £12.2m a 12 months earlier. Wholesale volumes fell 13% to 1,430 autos, whereas income for the primary 9 months plunged 26% to £740m.

Administration blamed tariffs, Chinese language tax modifications and supply-chain chaos following a cyber-attack at Jaguar Land Rover. Manufacturing of the £850,000 Valhalla hybrid supercar was meant to raise the second half, however just one has rolled out to date, with 150 due by year-end.

The plan is to construct 999 Valhallas, however whether or not that may occur as promised is anybody’s guess.

Classes from the crash

Ought to traders contemplate shopping for this inventory at this time? They need to method with excessive warning. But I’m not promoting both. There’s so little left it’s hardly price it. I’ll go away it propping up the Achieve/Loss column in my on-line SIPP, exhibiting a 61.66% loss, as a reminder to do higher analysis subsequent time.

Fortunately, many of the FTSE 100 and FTSE 250 shares I’ve purchased since establishing my SIPP in 2023 have been far kinder. Huge early winners embody insurer Simply Group, up 170% after its takeover, and Costain Group, up 145%. Rolls-Royce, 3i Group and Lloyds Banking Group have greater than doubled my cash in brief order.

I really like shopping for particular person shares. It’s been vastly rewarding, however Aston Martin has been a harsh lesson. Throwing cash at one thing isn’t enjoyable. The true pleasure from investing is getting it proper.

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